Art and Graphic Design

ix Acknowledgments Introduction 1 12 Part I Fluxus and the Graphic Design of George Maciunas 1 Constructing a Visual Identity 14 34 2 Ideological, Technological, and (Ty)poetic Context 3 Maciunas's Pharmacy 48 Ed Ruscha, ...


Author: Benoit Buquet

Publisher: Yale University Press

ISBN: 9780300249859

Category: Art

Page: 232

View: 835

An innovative exploration of the intersection of graphic design and American art of the 1960s and 1970s This fascinating study of the role that graphic design played in American art of the 1960s and 1970s focuses on the work of George Maciunas, Ed Ruscha, and Sheila Levrant de Bretteville. Examining how each of these artists utilized typography, materiality, and other graphic design aesthetics, Benoît Buquet reveals the importance of graphic design in creating a sense of coherence within the disparate international group of Fluxus artists, an elusiveness and resistance to categorization that defined much of Ruscha's brand of Pop Art, and an open and participatory visual identity for a range of feminist art practices. Rigorous and compelling scholarship and a copious illustration program that presents insightful juxtapositions of objects--some of which have never been discussed before--combine to shed new light on a period of abundant creativity and cultural transition in American art and the intimate, though often overlooked, entwinement between art and graphic design.

Graphic Design as Communication

All except the last of the following sections will examine various arguments which suggest that graphic design is different from art. They will show how these arguments are false or invalid. The last section, on aura, will investigate a ...


Author: Malcolm Barnard

Publisher: Routledge

ISBN: 9781136477225

Category: Design

Page: 208

View: 338

What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.

The Art of Graphic Design

The first twelve chapters of this volume are based on designs for Westvaco Inspirations over a twenty-four-year period. Inspirations was a periodical established in 1925 for the graphic arts community and published by the Westvaco ...


Author: Bradbury Thompson

Publisher: Yale University Press

ISBN: 9780300238570

Category: Book design

Page: 219

View: 667

A revered classic of American design delights anew with the freshness and ingenuity of its approach Bradbury Thompson (1911-1995) remains one of the most admired and influential graphic designers of the twentieth century, having trained a generation of design students while on the faculty of the Yale School of Art for more than thirty years. The art director of Mademoiselle and design director of Art News and Art News Annual in the decades after World War II, Thompson was also a distinguished designer of limited-edition books, postage stamps, rationalized alphabets, corporate identification programs, trademarks, and sacred works (most notably the Washburn College Bible). Thompson also designed more than sixty issues of Westvaco Inspirations, a magazine that was published by the Westvaco Corporation and distributed to thousands of printers, designers, and teachers to show the range and versatility of printing papers. Thompson was especially revered for his ability to adapt classic typography for the modern world. Bradbury Thompson: The Art of Graphic Design is a landmark in the history of fine bookmaking. First published by Yale University Press in 1988 and designed by Thompson himself, it was praised by the New York Times as a book in which "art and design are gloriously and daringly mixed." Original texts by the author and other notable designers, critics, and art historians, including J. Carter Brown, Alvin Eisenman, and Steven Heller, explore Thompson's methods and design philosophy, and a newly commissioned afterword by Jessica Helfand attests to the enduring importance of his work. Both a retrospective and a manifesto, the book surveys Thompson's timeless contributions to American graphic design, including his experimental work and his work in magazines, typography, books, simplified alphabets, and contemporary postage stamps. Published for the first time in paperback, this classic text is now available for a new generation of designers and students.


This book on graphic design is based on my over 15 years experience in the visual communications, graphic design field. It comes out of many conversations and arguments with other designers, art directors, and lay peoples on what ...


Author: Malcolm Williams


ISBN: 9780359019199



View: 827

Artist s Graphic Designer s Market

Archway Gallery 499 Area Development Magazine 1 1 5 AR-EN Party Printers, Inc. 58 Ariana Records 598 Arista Records 599 Arizona Cine Equipment, Inc. 529 Arjuna Library Press 303 Ark 2 1599 Arkansas Arts Center, The 378 Arkansas State ...


Author: Mary Cox


ISBN: 1582970467

Category: Art

Page: 675

View: 198

Lists buyers of illustrated art, interviews successful artists, and offers submission advice.

Graphic Design in Urban Environments

explanations, a sense of graphic design as a symbolizing and spatial practice will be introduced as a substitute for the art and design perspective requested by engineers, as noted earlier. A short description of graphic design reads ...


Author: Robert Harland

Publisher: Bloomsbury Publishing

ISBN: 9781472597762

Category: Design

Page: 152

View: 140

Graphic Design in Urban Environments introduces the idea of a category of designed graphic objects that significantly contribute to the functioning of urban systems. These elements, smaller than buildings, are generally understood by urban designers to comprise such phenomena as sculpture, clock towers, banners, signs, large screens, the portrayal of images on buildings through “smart screens,” and other examples of what urban designers call “urban objects.”The graphic object as it is defined here also refers to a range of familiar things invariably named in the literature as maps, street numbers, route signs, bus placards, signs, architectural communication, commercial vernacular, outdoor publicity, lettering, banners, screens, traffic and direction signs and street furniture. One can also add markings of a sports pitch, lighting, bollards, even red carpets or well dressings. By looking at the environment, and design and deconstructing form and context relationships, the defining properties and configurational patterns that make up graphic objects are shown in this book to link the smallest graphic detail (e.g. the number 16) to larger symbolic statements (e.g. the Empire State Building). From a professional design practice perspective, a cross section through type, typographic, graphic and urban design will provide a framework for considering the design transition between alphabets, writing systems, images (in the broadest sense) and environments.

Artist s Graphic Designer s Market 1998

2,500 Places to Sell Your Art & Design Mary Cox. 1 9 9 8 555 , 000 + COPIES SOLD ! ARTIST ' S & GRAPHIC DESIGNER ' S MARKET 2 , 500 PLACES TO SELL YOUR ART & DESIGN THE LEADING GUIDE on where & how to market your illustrations ...


Author: Mary Cox


ISBN: UVA:X004114305

Category: Artists

Page: 712

View: 949

Artists and designers seeking markets for their work will find more than 700 new listings in this guide, including leads sorted by market (i.e. greeting cards, magazines, posters, books, etc.); articles about the business of selling fine art, illustration, and design; interviews with well-established professionals; information on art reps, artists' organizations and networking opportunities; and more.

Graphic Design Basics

Germany also gave birth to Peter Behrens, a pictorial and graphic artist who moved into architecture. ... Modernism encompassed fine art, graphic design, and architecture through various movements, including cubism, futurism, ...


Author: Amy E. Arntson

Publisher: Cengage Learning

ISBN: 9781133419501

Category: Education

Page: 272

View: 385

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Graphic Design and Religion

Developed from the working collection of Frank Kacmarcik ( 1920–2004 ) , teacher , liturgical designer , graphic artist , typographer , and calligrapher , Arca Artium's areas of interest focus on the book arts , graphic art , liturgical ...


Author: Daniel Kantor

Publisher: GIA Publications

ISBN: 1579996620

Category: Art

Page: 272

View: 426

Graphic Design and Religion by Daniel Kantor challenges the way we look at the role of graphic design within a religious context. The beautiful and abundant illustrations coupled with the passionately written text transcend the mere visual aspect of symbols and graphic design, elevating them to a spiritual way of seeing. It is an ideal resource for design students, teachers, photographers, illustrators, copywriters, clergy, worship and environment planners, and sacred art enthusiasts! This vital work can help designers discover their role in the creation of sacred art. One way in which Kantor accomplishes this is to draw a comparison between the illuminators of the Middle Ages with modern day graphic designers who serve religion today. Kantor stresses the need for a heightened awareness of graphic design within religion and demonstrates how good design must be seen as an essential component of authentic religious hospitality. --

Reading Graphic Design in Cultural Context

Yet, art and design schools and colleges operate under an unspoken and almost unspeakable hierarchy, with fine art at the top and then the 'hard' design subjects, industrial design, product design, and the 'soft' design subjects at the ...


Author: Grace Lees-Maffei

Publisher: Bloomsbury Publishing

ISBN: 9780857858023

Category: Design

Page: 248

View: 967

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.