Digital Branding

Digital Branding gives step-by-step, practical guidance on how to build a brand online.


Author: Daniel Rowles

Publisher: Kogan Page Publishers

ISBN: 9780749469962

Category: Business & Economics

Page: 232

View: 700

Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.

Digital Branding

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.


Author: Daniel Rowles


ISBN: 139860318X


Page: 240

View: 823

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.

Improving University Reputation Through Academic Digital Branding

Branding y reputación : pilares básicos de la visibilidad online del profesor de educación superior . ... Digital Branding - A complete step - by - step guide to strategy , tactics and measurement . Academic Press .


Author: Del Pino, Ariana Daniela

Publisher: IGI Global

ISBN: 9781799849315

Category: Education

Page: 340

View: 520

As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

Digital Marketing An Overview

As digital branding building focuses on mainly the digital contents, contents should reflect the correctness, consistency and transparency. ... Digital branding: a complete step-by- step guide to strategy, tactics and measurement.




ISBN: 9798670862462

Category: Business & Economics

Page: 51

View: 710

World is going through a digital transformation era and customers are spending most of their time online. Now most of the people are started using online for purchasing essentials items due to the pandemic situation. People are spending their time online for various purposes like spending time on social media networks and searching in the internet. It also helps them to take purchasing decisions at a faster pace than before. Hence organization needs to have dynamic strategies to understand the needs of the users and convert them as their potential customers. Digital marketing is a broader term which also includes the e-marketing concepts. Digital marketing includes strategies which are related to digital media such as internet, social media, e-mail, digital display boards such as billboards, mobile applications, virtual reality, and databases. Digital media content includes audio, video, text and graphics. Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention. This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies. SUBJECT EXPERT

European Journal of Tourism Research

A new measure of e-service quality in France. International Journal of Retail & Distribution Management, 38(7), 497-517. Rowles, D. (2014). Digital branding: a complete step-by-step guide to strategy, tactics and measurement.



Publisher: Varna University of Management


Category: Business & Economics

Page: 321

View: 914

The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for the European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. There are no charges for publication. The editorial team welcomes your submissions to the European Journal of Tourism Research.

Internet Retailing and Future Perspectives

Keller K. (2003) Building, Measuring and Managing Brand Equity, Upper Saddle River, NJ: Prentice Hall. ... Rowles D. (2014) Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement, London: Kogan Page.


Author: Eleonora Pantano

Publisher: Taylor & Francis

ISBN: 9781317378778

Category: Business & Economics

Page: 342

View: 501

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

Advancing SMEs Toward E Commerce Policies for Sustainability

Linking CSR strategy and brand image: Different approaches in local and global markets. Marketing Theory, 11(4), ... Digital branding: A complete step-by-step guide to strategy, tactics and measure- ment. Kogan Page Publishers.


Author: Potluri, Rajasekhara Mouly

Publisher: IGI Global

ISBN: 9781668457290

Category: Business & Economics

Page: 354

View: 463

When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical shopping environments, which will undoubtedly influence long-term buyer behavior. Advancing SMEs Toward E-Commerce Policies for Sustainability provides a fresh perspective on how small and medium-sized enterprises (SMEs) can leverage e-commerce for sustainability and considers the best practices and challenges of adoption. Covering topics such as data science, digital ethics, and blockchain, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, educators, and students.

The PR Agency Handbook

Digital branding: A complete step-by-step guide to strategy, tactics and measurement. London, England: Kogan Page. 2012—Someone brought finger darts in and I've been hit in the face 4 times and once in the eye.


Author: Regina M. Luttrell

Publisher: SAGE Publications

ISBN: 9781506329062

Category: Language Arts & Disciplines

Page: 304

View: 204

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college and professional life. Throughout the book, students are introduced to many of the sub-fields of strategic communication, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). Students will not only develop a fundamental understanding of the different components found within an agency, but they will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Bundle and save! A perfect companion text for your Public Relations Writing or Campaigns course, we’ve made it easy for your students to get Public Relations Campaigns all in one convenient package at a student-friendly price. When bundled with The PR Agency Handbook, students receive a 20% discount off the total price. Use Bundle ISBN: 9781544338033 Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Business Intelligence and Modelling

Unified Approach with Simulation and Strategic Modelling in Entrepreneurship Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina ... Digital branding: A complete step-by-step guide to strategy, tactics and measurement.


Author: Damianos P. Sakas

Publisher: Springer Nature

ISBN: 9783030570651

Category: Mathematics

Page: 539

View: 241

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

Essentials of Marketing

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, 2nd edn by Daniel Rowles (Kogan Page, 2017) offers practical advice about online brand building and uses real case studies.


Author: Jim Blythe

Publisher: Pearson UK

ISBN: 9781292298801

Category: Electronic books

Page: 487

View: 443

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.