Handbook of Research on Distribution Channels

The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside ...

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Author: Charles A. Ingene

Publisher: Edward Elgar Publishing

ISBN: 9780857938602

Category: Business & Economics

Page: 608

View: 224

Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.

Handbook of Research on the Applications of International Transportation and Logistics for World Trade

for deciding distribution channels, selection of distribution network and the design of distribution network. Further researches must be conducted to determine the appropriate distribution network design for companies in different ...

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Author: Ceyhun, Gökçe Çiçek

Publisher: IGI Global

ISBN: 9781799813989

Category: Business & Economics

Page: 578

View: 121

In today’s developing world, international trade is a field that is rapidly growing. Within this economic market, traders need to implement new approaches in order to satisfy consumers’ rising demands. Due to the high level of competition, merchants have focused on developing new transportation and logistics strategies. In order to execute effective transportation tactics, decision makers need to know the fundamentals, current developments, and future trends of intercontinental transportation. The Handbook of Research on the Applications of International Transportation and Logistics for World Trade provides emerging research exploring the effective and productive solutions to global transportation and logistics by applying fundamental and in-depth knowledge together with current applications and future aspects. Featuring coverage on a broad range of topics such as international regulations, inventory management, and distribution networks, this book is ideally designed for logistics authorities, trading companies, logistics operators, transportation specialists, government officials, managers, policymakers, researchers, academicians, and students.

Handbook of Research in International Marketing

Distribution Networks Almost 70 per cent of people in the BOP market reside in rural areas where physical access makes distribution a big challenge. Distribution networks need to reach disparate neighborhoods and villages, ...

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Author: Subhash C. Jain

Publisher: Edward Elgar Publishing

ISBN: 9781849806121

Category: Business & Economics

Page: 417

View: 836

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.

Handbook of Research on Sustainable Consumption

2011) and presents research opportunities across a range of markets. 6.3.3 Distribution The notion of the 'place' marketing mix variable has conventionally related to the management of distribution channels for tangible products or ...

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Author: Lucia A. Reisch

Publisher: Edward Elgar Publishing

ISBN: 9781783471270

Category: Political Science

Page: 488

View: 993

This Handbook compiles the state of the art of current research on sustainable consumption from the world�s leading experts in the field. The implementation of sustainable consumption presents one of the greatest challenges and opportunities we are fac

Handbook of Research on Effective Marketing in Contemporary Globalism

A characterisation of logistics networks for product recovery. Omega, 28(6), 653–666. doi:10.1016/S03050483(00)00022-0 Ginter, P. M., & Starling, J. M. (1978). Reverse distribution channels for recycling. California Management Review ...

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Author: Christiansen, Bryan

Publisher: IGI Global

ISBN: 9781466662216

Category: Business & Economics

Page: 463

View: 608

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Handbook of Research on Applied AI for International Business and Marketing Applications

PROVISION CHANNELS AI technology has been contributing to the transformation and revolutionizing of distribution channels in the tourism industry. AI leads to the process of disintermediation of distribution channels in the tourism ...

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Author: Christiansen, Bryan

Publisher: IGI Global

ISBN: 9781799850786

Category: Business & Economics

Page: 702

View: 919

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Swamynathan, G., Wilson, C., Boe, B., Almeroth, K., & Zhao, B. (2008). Do Social Networks Improve e-Commerce? A Study on Social Marketplaces. In Proceedings of the first workshop on Online social networks, ...

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Author: Carvalho, Luísa Cagica

Publisher: IGI Global

ISBN: 9781522563082

Category: Business & Economics

Page: 609

View: 420

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Handbook of Research on Competitive Strategy

After World War II strategy also emerged as an independent discipline in business studies. Early competitive advantage studies in ... incumbent firm's bundle of resources such as patents, brands, distribution channels, or learning.

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Author: Giovanni Battista Dagnino

Publisher: Edward Elgar Publishing

ISBN: 9780857938688

Category: Business & Economics

Page: 616

View: 843

The Handbook of Research on Competitive Strategy presents a comprehensive state-of-the-art picture of current strategic management issues and demarcates the major investigation strands that are likely to shape the field into the future. The Handbook is the outcome of a far-reaching endeavour including new contributions from highly-reputed experts around the world, outlining the conceptual and empirical advancements and assessing the promises and practical relevance of the competitive strategy field. Looking at key areas such as alliances and innovation, ownership and networks, coopetition and entrepreneurship, multinational and trust management, and firm's financial structures and business models, the book sets a research agenda for the future of competitive strategy research. Gathering various solid branches of investigation that revolve around specific theories and applications (such as the socio-cognitive perspective, the strategy-as-practice view, and the most recent developments in competitive dynamics and the resource-based perspective of the firm), this inspiring and thought-provoking Handbook will provide executives, entrepreneurs, students and scholars in management with many insights into the nature and process of competitive strategy emergence, configuration and development.

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Victoria Labajo is Lecturer at Universidad Pontificia de Comillas (Madrid, Spain), her research interests focuses on distribution channels, supply chain management and responsible consumption. Her research work has been published in ...

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Author: Gómez-Suárez, Mónica

Publisher: IGI Global

ISBN: 9781522502210

Category: Business & Economics

Page: 625

View: 192

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Handbook of Research on Artificial Intelligence Techniques and Algorithms

Appropriate strategies, such as pricing, promotions, model changes, distribution channels, service level, and others, are different according to the stages. The introductory stage is a period of a moderate growth since the new productis ...

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Author: Vasant, Pandian

Publisher: IGI Global

ISBN: 9781466672598

Category: Computers

Page: 873

View: 170

For decades, optimization methods such as Fuzzy Logic, Artificial Neural Networks, Firefly, Simulated annealing, and Tabu search, have been capable of handling and tackling a wide range of real-world application problems in society and nature. Analysts have turned to these problem-solving techniques in the event during natural disasters and chaotic systems research. The Handbook of Research on Artificial Intelligence Techniques and Algorithms highlights the cutting edge developments in this promising research area. This premier reference work applies Meta-heuristics Optimization (MO) Techniques to real world problems in a variety of fields including business, logistics, computer science, engineering, and government. This work is particularly relevant to researchers, scientists, decision-makers, managers, and practitioners.