Health Communication Message Design

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs.

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Author: Hyunyi Cho

Publisher: SAGE

ISBN: 9781412986557

Category: Language Arts & Disciplines

Page: 277

View: 966

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Health Communication Message Design

Rising to the challenge is the goal of Health Communication Message Design: Theory and Practice. This book describes the communication principles and processes that are necessary for designing effective health communication messages.

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Author: Hyunyi Cho

Publisher: SAGE Publications

ISBN: 9781483341569

Category: Language Arts & Disciplines

Page: 296

View: 438

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

The Role of Emotions in Preventative Health Communication

In H. Cho (Ed.), Health communication message design: Theory and practice (pp. 3–20). Los Angeles: SAGE. Oliver, M. B., J. P. Dillard, K. Bae, and D. J. Tamul. 2012. The effect of narrative news format on empathy for stigmatized groups.

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Author: Jessica Gall Myrick

Publisher: Lexington Books

ISBN: 9780739191484

Category: Health & Fitness

Page: 312

View: 431

The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions—fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation—and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth.

Risk and Health Communication in an Evolving Media Environment

Designing inoculation messages for health communication campaigns. In H. Cho (Ed.), Health communication message design: Theory and practice (pp. 73–93). Thousand Oaks, CA: SAGE Publications. Ivanov, B. (in press).

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Author: H Dan O'Hair

Publisher: Taylor & Francis

ISBN: 9781351687119

Category: Language Arts & Disciplines

Page: 352

View: 859

Broadcast media has a particular fascination with stories that involve risk and health crisis events-disease outbreaks, terrorist acts, and natural disasters-contexts where risk and health communication play a critical role. An evolving media landscape introduces both challenges and opportunities for using communication to manage extreme events and hazardous contexts. Risk and Health Communication in an Evolving Media Environment addresses issues of risk and health communication with a collection of chapters that reflect state-of-the-art discussion by top scholars in the field. The authors in this volume develop unique and insightful perspectives by employing the best available research on topics such as brand awareness in healthcare communication, occupational safety, climate change communication, local broadcasts of weather emergencies, terrorism, and the Ebola outbreak, among many other areas. It features analysis of new and traditional media that connects disasters, crises, risks, and public policy issues into a coherent fabric. This book bridges a substantial, but sometimes disconnected body of literature, and by doing so asks how contexts related to risk and health communication are best approached, how researchers balance scientific findings with cultural issues, and how scholars study an increasingly media-savvy society with traditional research methods.

Encyclopedia of Health Communication

“The Communication Theory of Identity as a Framework for Health Message Design.” In Health Communication Message Design: Theory and Practice, H. Cho, ed. Thousand Oaks, CA: Sage, 2012. Hecht, L. Michael, R. Jennifer Warren, Eura Jung, ...

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Author: Teresa L. Thompson

Publisher: SAGE Publications

ISBN: 9781483346410

Category: Reference

Page: 1688

View: 523

From the dynamics of interpersonal communication between health professionals and clients to global command-and-control during public health emergencies that cross international borders, the field of health communication bridges many disciplines and involves efforts from the micro to the macro. It involves navigating personal, cultural, and political complexities and an ability to distill complex technical science into quickly and easily understood terms for ready distribution by the mass media--or to an individual patient or to the parent of an ailing child. Despite an abundance of textbooks, specialized monographs, and academic handbooks, this is the first encyclopedic reference work in this area, covering the breadth of theory and research on health communication, as well as their practical application. Features: Nearly 600 original articles are organized A-to-Z within a three-volume set to provide comprehensive coverage of this exciting field, including such topics as theories and research traditions; evaluation and assessment; cultural complexities; high risk and special populations; message design and campaigns; provider/patient interaction issues; media issues; and more. All articles were specifically commissioned for this work, signed and authored by key figures in the field, and conclude with cross reference links and suggestions for further reading. Appendices include a Resource Guide with annotated lists of classic books and articles, journals, associations, and web sites; a Glossary of specialized terms; and a Chronology offering an overview and history of the field. A thematic Reader’s Guide groups related articles by broad topic areas as one handy search feature on the e-Reference platform, which also includes a comprehensive index of search terms. This A-to-Z three-volume reference is available in both print and online formats and is a must-have for libraries and researchers who seek comprehensive coverage of the theory, research, and applications of health communication.

The Dynamics of Persuasion

From psychological theory to message design: Lessons from the story of gain-framed and loss-framed persuasive messages. In H. Cho (Ed.), Health communication message design: Theory and practice (pp. 3–20). Thousand Oaks, CA: Sage.

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Author: Richard M. Perloff

Publisher: Routledge

ISBN: 9780429589409

Category: Psychology

Page: 576

View: 996

Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.

The Routledge Handbook of Health Communication

Although communication theory and resear can improve resear translation processes in the health sciences, the context of translational resear can ... In H. Cho (Ed.), Health communication message design: Theory and practice (pp.

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Author: Teresa L. Thompson

Publisher: Routledge

ISBN: 9781000451382

Category: Social Science

Page: 630

View: 125

A seminal text in the field, this new edition of The Routledge Handbook of Health Communication provides students and scholars with a comprehensive survey of the subject’s key research foundations and trends, authored by the discipline’s leading scholars. The third edition has been completely updated and reorganized to guide both new researchers and experienced scholars through the most critical and contemporary topics in health communication today. There are eight major sections covering a range of issues, including interpersonal and family health communication; patient-provider communication; healthcare provider and organizational health communication; mediated health communication; campaigns, interventions, and technology applications; and broad issues such as health literacy, health equity, and intercultural communication. Attention also is devoted to foundational issues in health communication, such as theory and method; multidisciplinary, interdisciplinary, and transdisciplinary communication research; research translation, implementation, and dissemination; and narrative health communication. There is new attention to policy and NGOs, the environment, public health crises, global health, mental health and mental illness, and marginalized populations such as Black, Latinx (a/o), Native/First People, and LGBTQ+ individuals, as well as challenges the multiple challenges health communication researchers face in conducting research. The handbook will continue to serve as an invaluable resource for students, researchers, scholars, policymakers, and healthcare professionals doing work in health communication.

Research Anthology on Managing Crisis and Risk Communications

The Integrative Model of Behavioral Prediction as a Tool for Designing Health Messages. In H. Cho (Ed.), Health Communication Message Design: Theory and Practice (pp. 21–40). Sage. Zebregs, S., van den Putte, B., Neijens, P., ...

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Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 9781668471463

Category: Language Arts & Disciplines

Page: 834

View: 880

In times of crisis, it is crucial that information is disseminated quickly and accurately to the appropriate channels. In today’s technological world, there is a plethora of misinformation that can negatively sway individuals and provide them with false reports. To ensure information is distributed appropriately, organizations must implement a plan to ensure their communication is effective. Further study on the best practices and challenges of managing crisis and risk communications is required to ensure organizations are prepared. The Research Anthology on Managing Crisis and Risk Communications discusses strategies and tactics to effectively manage communication in times of crisis and considers the difficulties associated with maintaining a clear line of information. The book also provides an overview of the potential future directions for this field to improve communications moving forward. Covering key topics such as misinformation, technology, leadership, and human health, this major reference work is ideal for managers, business owners, organization leaders, industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Media Effects

From psychological theory to message design: Lessons from the story of gain-framed and loss-framed persuasive messages. In H. Cho (Ed.), Health communication message design: Theory and practice (pp. 3–20). Los Angeles, CA: Sage.

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Author: Mary Beth Oliver

Publisher: Routledge

ISBN: 9780429957017

Category: Language Arts & Disciplines

Page: 444

View: 466

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.

Pandemic Communication and Resilience

In: Cho H (ed) Health communication message design: theory and practice, pp 3–20. Sage, Thousand Oaks, CA Paek H, Hilyard K, Freimuth V, Barge JK, Mindlin M (2010) Theory-based approaches to understanding emergency preparedness: ...

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Author: David M. Berube

Publisher: Springer Nature

ISBN: 9783030773441

Category: Science

Page: 401

View: 266

This book examines how we design and deliver health communication messages relating to outbreaks, epidemics, and pandemics. We have experienced major changes to how the public receives and searches for information about health crises over the last twelve decades with the ongoing shift from text/broadcast-based to digital messaging and social media. Both health theories and practices are examined as it applies to testing, tracking, hoarding, therapeutics, and vaccines with case studies. Challenges to communicate about health to diverse audiences (including the science illiterate) and across (both Western and developing economies) have been complicated by politics, norms and mores, personal heuristics, and biases, such as mortality salience, news avoidance, and quarantine fatigue. Issues of economic development and land use, trade and transportation, and even climate change have increased the exposure of human populations to infectious diseases making risk and resilience more pressing. The book has been designed to support health communicators and public health management professionals, students, and interested stakeholders and university libraries.