NASCAR s Next Generation

SCAR's hottest young stars are featured in this collection of magazine articles from Circle Track magazine.

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Author: Larry Cothren

Publisher: Motorbooks International

ISBN: 0760315183

Category: Transportation

Page: 128

View: 501

SCAR's hottest young stars are featured in this collection of magazine articles from Circle Track magazine. Driver articles include: Jimmie Johnson, 2002 rookie and the hottest young driver in NASCAR right now; Kevin Harvick, the Dale Earnhardt Sr. protg; Ryan Newman, another fast 2002 rookie; Matt Kenseth, 2000 Rookie of the Year; and Kurt Busch, 2000 runner-up for Rookie of the Year.

Blue Collar Pop Culture From NASCAR to Jersey Shore 2 volumes

You just can't have your head down when all those things are going on while you
are trying to grow your fan base” (Pennell “NASCAR CEO”). Dale Jr. is central in
building the next generation of fans, beyond those who currently follow him or ...

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Author: M. Keith Booker

Publisher: ABC-CLIO

ISBN: 9780313391996

Category: Social Science

Page: 714

View: 993

From television, film, and music to sports, comics, and everyday life, this book provides a comprehensive view of working-class culture in America.

CIO

Cover Story | Nascar graphics, behaviors and preferences— it can provide them
with compelling offers for, say, ... Petty's retirement in 1992 marked the transition
from Nascar's old guard to a new generation of young turks like Dale Earnhardt ...

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Author:

Publisher:

ISBN:

Category:

Page: 82

View: 436

Popular Mechanics

Big Chevrolet Laguna, typical of currant Grand National stock cars running in
NASCAR events, is powered by a 350-cu.-in. V8 and ... The next generation of
automobiles will feature smaller engines and more compact dimensions. * And
it's ...

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Author:

Publisher:

ISBN:

Category:

Page: 194

View: 165

Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Advanced Biofuels

... entitled “ Getting It Right : Accurate Testing and Assessments Critical to
Deploying the Next Generation of Auto Fuels ... NASCAR's experience with E15
NASCAR is the most - watched motorsport in the USA with over 100 million
television ...

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Author: United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry

Publisher:

ISBN: STANFORD:36105050681423

Category: Algal biofuels

Page: 126

View: 868

NASCAR Sturgis and the New Economy of Spectacle

For example, nascar speedways were remarkably devoid of technical data
because the noise of race engines drowned out ... educated, and non-Southern.
nascar further launched a “Drive for Diversity” program to cultivate a new
generation of ...

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Author: Daniel Krier

Publisher: BRILL

ISBN: 9789004300613

Category: Social Science

Page: 240

View: 389

NASCAR, Sturgis, and the New Economy of Spectacle vividly illustrates how legendary spectacles, such as those in NASCAR racing and the Sturgis Motorcycle Rally, generate a triple-circuit of profit.

Dale Earnhardt Jr

And judging from his back-to-back Busch series championships, Junior has the
talent to become NASCAR's next superstar as well. In Dale Earnhardt Jr.: The
Driving Force of a New Generation, some of NASCAR's brightest stars give their
take ...

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Author: Beckett Publications (Firm)

Publisher:

ISBN: 1887432868

Category: Sports & Recreation

Page: 125

View: 588

... take a look and see why this son of a NASCAR legend has what it takes to win -- and win over a new generation of stock car fans.

Inside Sports NASCAR

The next generation included such stars as Richard Petty , Bobby Allison , David
Pearson , Cale Yarborough , Benny Parsons , Fred Lorenzen , and Bobby Isaac .
They were succeeded by Dale Earnhardt , Darrell Waltrip , Buddy Baker , Bill ...

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Author: Bill Fleischman

Publisher: Visible Ink Press

ISBN: 1578590337

Category: Sports & Recreation

Page: 563

View: 639

CELEBRATING 50 YEARS OF THE THE LAST OF THE GLADIATOR SPORTS.

NASCAR

Nearly every one of the more than 175 , 000 fans in attendance , regardless of
their favorite driver , was pulling for No . 3 . Jeff Gordon was not . Representing
the new generation of NASCAR drivers , raised on video games instead of dirt
tracks ...

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Author: Bob Woods

Publisher: Readers Digest

ISBN: 0794404073

Category: Juvenile Nonfiction

Page: 95

View: 684

A chapter book showcases the most famous races in NASCAR history, from the first Daytona 500 in 1959 to the 2003 race that featured the closest NASCAR finish ever. Original.

Marketing

Fans view drivers as good role models , and the long NASCAR tradition of family
involvement creates the next generation of loyal fans . Can't make it to the track ?
No problem . An average NASCAR event reaches 18 million TV viewers , Last ...

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Author: Gary M. Armstrong

Publisher: Prentice Hall

ISBN: NWU:35556039053491

Category: Business & Economics

Page: 502

View: 597

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.

NASCAR

At its heart, this is a case about great leadership and transforming marketing throughout an entire industry. A wrap-up video from CEO Brian France summarizes how NASCAR executives tackled the difficult questions posed in the case.

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Author: Eric T. Anderson

Publisher:

ISBN: OCLC:987381839

Category: Automobile racing

Page: 7

View: 571

It is February 2011 and Brian France, CEO of NASCAR (the National Association for Stock Car Auto Racing), is facing a crisis. In the last five years, attendance at weekend NASCAR races has fallen 22 percent and television viewership has declined 30 percent. Key marketing sponsors have recently left the sport. At the same time, the U.S. economy was only beginning to recover from an economic recession that had an adverse impact on the sport of auto racing as a whole. Some leaders within NASCAR counseled Brian that these trends in attendance, viewership, and sponsorship stemmed from the recession and that NASCAR should continue with business as usual. But Brian sensed that the industry needed fundamental change and that he, as CEO of NASCAR, was the one that must lead this change. With Brian at the helm, NASCAR embarked on an unprecedented amount of qualitative and quantitative research to assess the strengths and weaknesses of the entire industry. At the center of this research was the NASCAR consumer. Highly engaged, enthusiastic consumers were at the heart of an industry business model that had been successful for decades. But in 2011, marketing within all of NASCAR needed to transform, as it was clear that consumers were disengaging with the sport. As the consumer research results unfold, Brian and leaders within NASCAR must make tough choices and set priorities. The case focuses on four key areas in which decisions need to be made by NASCAR leadership: digital marketing and social media, targeting the next-generation NASCAR consumer, enhancing the star power of NASCAR drivers, and enhancing the consumer experience at NASCAR events. Focus group videos offer students a customer-centric deep-dive into these challenges. At its heart, this is a case about great leadership and transforming marketing throughout an entire industry. A wrap-up video from CEO Brian France summarizes how NASCAR executives tackled the difficult questions posed in the case. - Understand how deep consumer engagement is at the heart of a successful marketing ecosystem - Analyze focus group videos to understand the needs of today's consumer - Prioritize the market segments that should be cultivated as the next-generation consumer - Understand how differing incentives within an industry are at the heart of many marketing problems - Analyze a complex set of problems and set and manage priorities - Understand the importance of leadership in a time of crisis.

NASCAR Best Shots

The Greatest Photography in NASCAR History. VD" Ig' of no *R ' E/ _ ~ `X (QL : \ #
535 " _~< i, _ii Vaéiis NEXT GENERATION AS A RACER. DALE EARNHARDT
JR. (NO. 8 AT RIGHT) FOLLOWS IN THE TIRE TREADS OF HIS LEGENDARY ...

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Author:

Publisher: Dk Pub

ISBN: 0756617456

Category: Photography

Page: 160

View: 161

Presents a collection of NASCAR photographs from the its earliest races to the present, offering a retrospective view of more than fifty years of crashes, pit crews, drivers, tracks, and wins. Reprint.

For the Love of NASCAR

An A-to-Z Primer for NASCAR Fans of All Ages NASCAR Scene, Mike Fresina,
Michael Fresina. “ Y ” is for the young guns . They are racing ' s new breed . Fame
and fortune they like , But what they need is more speed . A NEW GENERATION
 ...

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Author: NASCAR Scene

Publisher: Triumph Books (IL)

ISBN: 1572437324

Category: Transportation

Page: 48

View: 836

Colorful illustrations depict leading drivers and cars in the NASCAR association of stock car racing. Alphabetic format.

Game Informer Magazine

And even more so it you spin out Tony Stewart along Second Opinion 8 Sure it is
a tad disappointing that NASCAR didn't make a next - generation debut this
season , but I can't be more pleased with EA's current - gen offerings . Both
versions ...

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Author:

Publisher:

ISBN: PSU:000055098267

Category: Computer games

Page:

View: 312

Fortune

MIL NASCAR . NEXTEL CUP : IES “ But the sport has gone to such a higher level
, we decided we had to jump in . ... sports and recruiting some of Graf Jr. of his
company's decision to sponsor a team this year . their top next - generation talent
.

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Author: Henry Robinson Luce

Publisher:

ISBN: UCSD:31822034841221

Category: Business

Page:

View: 707

NASCAR Racing

IN SEARCH OF FRAME RATE Let's face it : There isn't a PC in the world that will
run NASCAR Racing at its highest frame rate with all the graphics turned on . The
next generation of processors might do it , but this is an incredibly CPU ...

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Author: Lee Buchanan

Publisher: Sybex

ISBN: 0782118275

Category: Computers

Page: 234

View: 643

In just over four months of release, NASCAR Racing has become the most successful racing game of all time for the PC, selling 400,000 units in that short period. This is the official and exclusive guide to the game, licensed from Papyrus and NASCAR, and includes hints and tips gamers can't get anywhere else. CD includes the software for Papyrus's new online racing service.

Chicken Soup for the NASCAR Soul

Neil Bonnett In any given generation, there seems to be a day that everyone
remembers. My parents remember exactly where they were when President
Kennedy was killed. The next generation remembers where they were when they
heard ...

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Author: Jack Canfield

Publisher: Hci

ISBN: 0757301002

Category: Sports & Recreation

Page: 269

View: 136

Shares stories written by race car drivers and fans on the memorable moments of the sport and how NASCAR has touched their lives.

Young Guns

Contains a collection of brief biographical sketches on the young drivers of NASCAR, including Jeff Gordon, Kevin Harvick, Dale Earnhardt Jr., Kurt Busch, Jimmie Johnson, Ryan Newman, Matt Kenseth, and Tony Stewart.

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Author: Woody Cain

Publisher: Triumph Books (IL)

ISBN: 1572435224

Category: Biography & Autobiography

Page: 144

View: 118

Contains a collection of brief biographical sketches on the young drivers of NASCAR, including Jeff Gordon, Kevin Harvick, Dale Earnhardt Jr., Kurt Busch, Jimmie Johnson, Ryan Newman, Matt Kenseth, and Tony Stewart.

One Helluva Ride

Featuring in-depth reporting and interviews with yesterdays and todays most popular NASCAR drivers, this celebration of the sport focuses on its greatest moments and the most exciting era of the countrys fastest-growing sport.

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Author: Liz Clarke

Publisher: Villard Books

ISBN: 0345499883

Category: Stock car racing

Page: 293

View: 325

Featuring in-depth reporting and interviews with yesterdays and todays most popular NASCAR drivers, this celebration of the sport focuses on its greatest moments and the most exciting era of the countrys fastest-growing sport. Black-and-white photo insert.

Motor Trend

Bob Nagy / COMPETITION REPORT MARK CLIFFORD Labonte Scores One for
NASCAR's New Generation D On the Grid : February 17 ... NASCAR , Winston
Cup , Daytona 500 ( M ) , Daytona Beach , Fla . February 24 ....... IMSA , Camel
GT ...

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Author: Walter A. Woron

Publisher:

ISBN: STANFORD:36105005534156

Category: Automobiles

Page:

View: 759