Online Marketing for Small Businesses in Easy Steps

"Includes social media marketing"--Cover.

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Author: Julia Doherty

Publisher: In Easy Steps Limited

ISBN: 1840786280

Category: Business & Economics

Page: 264

View: 967

Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word. Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing. This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks. Chapter 1 will help you work out where your customers are talking and set your social media goals. Chapter 2 covers getting the most out of your website. Then, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

Online Marketing for Small Businesses in easy steps covers social network marketing

Online presence has become almost vital for all businesses-large, small or the
selfemployed. ... You may already have a website for your business but social
networking sites are the new word of mouth marketing channels and very
powerful in ...

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Author: Julia Doherty

Publisher: In Easy Steps

ISBN:

Category: Business & Economics

Page: 264

View: 193

Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word. To achieve this successfully adds more work to your busy day, but marketing your products and services online enables to you to reach potential customers with very little financial outlay. Lots of online marketing can be done for free and you can save costs in advertising in publications, and printing leaflets and brochures. Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing. This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks. Chapter 1 will help you work out where your customers are talking and set your social media goalsChapter 2 covers getting the most out of your websiteThen, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

Online Marketing for Small Businesses 2nd Edition in Easy Steps

Digital Marketing for Businesses in Easy Steps guides you through the essential steps you need to take to set your digital strategy and get it right first time.

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Author: Jon Smith

Publisher: In Easy Steps

ISBN: 1840788631

Category: Business & Economics

Page: 288

View: 400

Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your products and services online doesn't have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet - you can target customers around the globe. Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: The fundamentals of digital marketing. Getting more from your website and getting your "digital house in order". The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. The art of blogging to get customer loyalty. How to create and launch a powerful Content Marketing Strategy. How to use Search Engine Marketing to ensure customers find you and buy from you. How to measure and optimize the effectiveness of your digital marketing. Get started with your digital marketing strategy now with Digital marketing for businesses in easy steps, and use the new technology to reap the rewards for your business!

The Entrepreneur s Information Sourcebook Charting the Path to Small Business Success 2nd Edition

Charting the Path to Small Business Success Susan C. Awe. guidelines for ...
Pool delivers practical, step-by-step guidance to marketing strategies that really
work. She'll show you how to ... Pool shares many examples of marketing plans
and strategies, and they are all tailored to small business owners. Marketing is a
... Case studies cover many industries, including home repair services, travel,
software, restaurants, and ... Handbook of Online and Social Media Marketing
Research.

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Author: Susan C. Awe

Publisher: ABC-CLIO

ISBN: 9781598847871

Category: Language Arts & Disciplines

Page: 285

View: 987

For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. • 400 unique evaluative descriptions of print and electronic resources for initial start-up, creating a business plan, management, marketing, personnel and HR, and competitive analysis • Screenshots of important and useful web pages • A glossary of relevant terms and acronyms • An index provides access by author, title, subject, and webpage

Good Small Business Guide 2013

Commonsense Direct and Digital Marketing 5th ed Drayton Bird London: Kogan
Page, 2007 434pp ISBN: 978–0749447601 This ... 978–1408155721 This book
is a step-by-step guide for any small business owner faced with managing their
online marketing. Topics covered include understanding marketing and the 'new'
Web, how to create a blog and how to make the most of social networking sites.

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Author: Bloomsbury Publishing Plc

Publisher: A&C Black

ISBN: 9781408159590

Category: New business enterprises

Page: 608

View: 358

Containing over 140 easy-to-read articles and an extensive information directory this fully updated guide offers help on all aspects of starting and growing a small business.

Ultimate Guide to Optimizing Your Website

ISBN-13: 978-1-59918-520-0 ISBN-10: 1-59918-5-202 $21.95 Business / Online
Marketing / e-Commerce Cover design by Andrew ... Jon Rognerud introduces
you to the basic framework behind search engine optimization and takes you
step by step from basic setup to ... Plus, master little-known techniques for
creating visibility via local search, social media platforms, mobile marketing,
blogs and more.

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Author: Jon Rognerud

Publisher: Entrepreneur Press

ISBN: 9781613082577

Category: Business & Economics

Page: 320

View: 568

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

Online Marketing for Small Businesses

In each section this book covers the crucial steps to online marketing success, from building your platforms and growing your network,to implementing a strategy and measuring the results. Make the Web work for you, almost for free!

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Author: Julia Doherty (Writer on marketing)

Publisher:

ISBN: 1840786280

Category: Internet marketing

Page: 264

View: 614

"Aimed at the Small Business Owner. It is very much focused on building your platforms from a marketing perspective. This guide looks at your website, blogging platforms as well as diving into the mechanics of social networking sites such as Facebook, LinkedIn, Twitter, Pinterest, YouTube, and Google Plus. In each section this book covers the crucial steps to online marketing success, from building your platforms and growing your network,to implementing a strategy and measuring the results. Make the Web work for you, almost for free!"--Publisher's description.

Social Media Marketing 2017

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. He uses this social media book as THE workbook for each class.

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Author: Jason Mcdonald, Ph.d.

Publisher: Createspace Independent Publishing Platform

ISBN: 1539598144

Category:

Page: 280

View: 605

UPDATED: 2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK! NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy. Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers. Covers the Main Networks - Facebook marketing, Twitter marketing... YouTube, LinkedIn, and Pinterest plus bonus chapter on Yelp / Google Local and review marketing. A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities. If you know how... you can market on social media effectively. But do you know how? Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp? Enter the Social Media Marketing Workbook 2017, your step-by-step book / workbook / guide on how to market your business on social media. With up-to-date information for 2017 on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. PLATFORM MARKETING STEP-BY-STEP - an explanation of: Facebook Marketing - Facebook for Business LinkedIn Marketing - LinkedIn for Business Twitter Marketing - Twitter for Business YouTube Marketing - YouTube for Business Pinterest Marketing - Pinterest for Business Yelp / Local - Marketing via Yelp, Google+ and other local review sites Epilogue - the "new" kids on the block of Snapchat and Instagram POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts. FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value! INCREDIBLE WORKSHEETS AND VIDEOS - let Jason guide you step-by-step to success at social media. Social Media Marketing Worksheets This isn't a fancy book on social media marketing 2017. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.). Got questions? Just Google Jason McDonald and send him an email - he's happy to help. Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), and Chaos Monkeys (Antonio Garcia Marquez).

The McGraw Hill 36 Hour Course Online Marketing

Web phenomenon Facebook started with only a few hours of very simple
programming (honestly), and now has a valuation in ... Approach online
marketing with a “start small and snowball” mentality. ... They had to invent a
business. ... There's no better time than now to get armed and dangerous to tap
into the many ways that this is possible. ... Chapter 2, “Planning the Website,”
covers how to plan for the most important ... Chapter 6, “Social Media Marketing,”
embraces the social web.

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Author: Lorrie Thomas

Publisher: McGraw Hill Professional

ISBN: 0071750398

Category: Business & Economics

Page: 272

View: 311

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

The Zen of Social Media Marketing

"In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to ...

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Author: Shama Hyder Kabani

Publisher: BenBella Books

ISBN: 9781935251736

Category: Business & Economics

Page: 186

View: 578

"In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketingnirvana" --Cover, p. 4.

Get Up to Speed with Online Marketing

This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget.

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Author: Jon Reed

Publisher: Pearson Education

ISBN: 9780133066289

Category: Business & Economics

Page: 272

View: 562

This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to: Create a website Get found on Google Get your email marketing right Create content your market will value with blogs, podcasts, video and images Promote your business with social networking sites such as Facebook, LinkedIn and Twitter Develop a coherent online marketing plan Manage your online marketing workload Measure your results

The Social Media Bible

Praise for The Social Media Bible, Second Edition "The social media phenomenon is still ramping up, and this book provides useful and timely business advice." —Vint Cerf, Father Of The Internet "Social media and customer care are rapidly ...

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Author: Lon Safko

Publisher: John Wiley & Sons

ISBN: 0470912707

Category: Business & Economics

Page: 832

View: 241

The Truth about Profiting from Social Networking

Examining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of social networking, all written in a ...

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Author: Patrice-Anne Rutledge

Publisher: FT Press

ISBN: 9780789737885

Category: Business & Economics

Page: 207

View: 648

Examining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of social networking, all written in a practical, user-friendly style.

Green Business

Do you have a go green or go home attitude? If so, you've got the right outlook for today's business world. Discover how to establish your business as a green business-starting at the ground level, and starting now!

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Author:

Publisher: Entrepreneur Press

ISBN: 9781613082096

Category: Business & Economics

Page: 998

View: 855

Gain the Eco-Advantage in Today's Business World! Do you have a go green or go home attitude? If so, you've got the right outlook for today's business world. Discover how to establish your business as a green business-starting at the ground level, and starting now! From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show you how to protect our planet while building your business. Learn business basics with a green twist including financing, office setup, day-to-day operations and so much more! Discover your business and your green competitive edge Create a sustainable business model-no matter what business you choose Get funding from green lenders Manage your company's carbon footprint Incorporate practical and innovative, earth-friendly solutions at every stage Establish an environmentally responsible business culture Use effective marketing to capture customers and keep them coming back And more Plus, gain innovative insights, ideas, and concepts from 22 successful green businesses! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Social Media Marketing

Social media covers the range of emotions and views that are raised in the post-
purchase experience. ... So much of what happens in advertising is positive (that
is, encouraging and supporting a purchase), the general response has become “
Nice, but you're really only giving me part of the ... Of course, that question leads
directly onto the Social Web, where it gets answered. ... If you called ten
companies and six gave you either a nine or ten, the result of step 1 is a Promoter
score of ...

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Author: Dave Evans

Publisher: John Wiley & Sons

ISBN: 9780470439333

Category: Computers

Page: 380

View: 252

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Encyclopedia of Business Information Sources

Internet Marketing Report : News and Advice to Help Companies Harness the
Power of the Internet to Achieve ... Covers Internet marketing strategy , site traffic ,
success stories , technology , cost control , and other Web site ... VNU by - step
instructions for utilizing online publicity , Business Media . ... and marketing for
small businesses . techniques used in the marketing of films , music , ( Start - Up
Business Guide No. ... Devoted to the social and cultural impact of marketing
activities .

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Author: Linda D. Hall

Publisher: Gale / Cengage Learning

ISBN: 0787697036

Category: Business & Economics

Page: 1314

View: 918

Each updated edition of this detailed resource identifies nearly 35,000 live, print and electronic sources of information listed under more than 1,100 alphabetically arranged subjects -- industries and business concepts and practices. Edited by business information expert James Woy.

Self Publishing

In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish.

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Author:

Publisher: Entrepreneur Press

ISBN: 9781613082232

Category: Business & Economics

Page: 1030

View: 965

Profits from Pages Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish. Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more. Addresses dramatic game-changers including print-on-demand and ebooks Reviews industry player offerings including Ingram and Amazon Covers critical marketing tools including author websites and social media marketing Features interviews with industry insiders and practicing self-published authors Plus, a quick-reference guide to every step in the publishing process helps you along your way. The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

The Social Media Starter Kit Collection

If you want to get started with social media in your business, this collection is the most valuable, cost-effective resource you can find!

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Author: Jon Reed

Publisher: FT Press

ISBN: 9780133442335

Category: Business & Economics

Page: 504

View: 662

A brand new collection of state-of-the-art social media guides for business… 7 authoritative, up-to-the-minute practitioner’s guides 7 up-to-the-minute resources bring together today’s most valuable new social media techniques for business! Don’t know where to start with social media and online marketing in your business? Start here, with this easy-to-understand, easy-to-use, low-cost book collection! Jon Reed’s Get Up to Speed with Online Marketing helps you get started fast, find markets online, and effectively promote your business on a very limited budget. It covers websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, social bookmarking, and more! Lauren Dugan’s Ultimate LinkedIn Checklist For Small and Medium Businesses shows how to use LinkedIn to leverage your entire network of partners, suppliers, employees, vendors, and competitors. Step-by-step instructions and easy checklists help you deepen the network links you already have – and tap into your network’s networks, uncovering talent, partnerships, vendors and customers you’ll never find any other way! Next, Jamie Turner’s How to Build a Mobile Website shows how to create mobile websites that are clean, simple, load quickly, and are optimized for mobile users. Discover how your customers want to interact with your brand on mobile devices, compare leading approaches to “mobilizing” websites, and avoid pitfalls that lose customers. Turner even offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from branding to performance and usability. Twitter 101 tells you all you need to know about Twitter marketing, even if you’ve never used Twitter before. Drawing on personal experience and up-to-the-minute industry research, Lauren Dugan covers strategy, tactics, tools, and more. Learn to time tweets for maximum impact, follow the right accounts, attract the right followers, do competitive research, network faster, turbocharge brands, engage users, and build word-of-mouth that generates real sales! Jamie Turner’s How to Use Social Media Monitoring Tools offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Discover whether your social media presence is achieving results… align measurement with business objectives… measure branding and direct response… quickly capture emerging performance trends; and more. Turner briefly introduces tools from Google and many others, and offers a practical 8-step monitoring plan that even beginners can use. Next Melanie Mitchell brings together complete processes, knowledge, and tools that Unleash the Power of Paid Search . Discover how well-crafted paid search campaigns can help you lead the conversation in your marketplace, extend and deepen your coverage, and more precisely target and measure your marketing program. Next, walk through building and executing a winning campaign: defining goals/objectives, selecting keywords and match types, structuring accounts, scoring quality, managing copy, optimizing landing pages, reporting, and more. Finally, in Understanding SEO, Mitchell draws on immense in-the-trenches experience to completely demystify modern search engine optimization. Learn to grab value from “low hanging fruit,” and start optimizing everything from pages, text, and keywords to images and HTML code. Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If you want to get started with social media in your business, this collection is the most valuable, cost-effective resource you can find! From world-renowned business social media experts Jon Reed, Lauren Dugan, Jamie Turner, and Melanie Mitchell

Get Connected The Social Networking Toolkit for Business

Provides entrepreneurs with simple steps to establish their online identity on top social networking sites, including MySpace.com and Facebook.com, and offers proven tactics for building and managing brands within these communities and ...

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Author: Starr Hall

Publisher: Entrepreneur Press

ISBN: 9781599183589

Category: Business & Economics

Page: 205

View: 491

Provides entrepreneurs with simple steps to establish their online identity on top social networking sites, including MySpace.com and Facebook.com, and offers proven tactics for building and managing brands within these communities and boosting the bottom line. Original 20,000 first printing.

Pet Business and More

And all of them can be launched and run profitably without employees. If you're fascinated by all things furred, feathered and finned, this is the guide for you. Order yours today.

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Author:

Publisher: Entrepreneur Press

ISBN: 9781613082188

Category: Business & Economics

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Americans love to pamper their pets. It's estimated that we spent nearly $36 billion on our cats, dogs, birds, fish, horses and other pets last year alone! And that number is expected to grow, continuing the decade-long trend of increased spending on pets. This means if you love pets, there are plenty of opportunities for you to turn your passion into a profitable and rewarding business. Our guide gives you practical, real-world advice, tips and insider secrets for starting five of the most in-demand pet-product and pet-care services, including pet sitting/dog walking, dog training, pet grooming, pet-food/treat sales and upscale pet products. We walk you step-by-step through every aspect of setting up and maintaining a thriving business including: Getting funding Finding suppliers and products Equipping your business Attracting--and keeping--customers Pricing competitively Taking your business online Keeping records And much, much more You'll also hear from industry experts, as well as fellow entrepreneurs who've built successful operations and are eager to share what they've learned in the process. Startup costs are fairly low. You can operate most of these businesses out of your home -- two can even be strictly internet-based to really keep expenses low. And all of them can be launched and run profitably without employees. If you're fascinated by all things furred, feathered and finned, this is the guide for you. Order yours today. The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.