Practical Guide for Digital Marketing

Steps that lead to a coherent, efficient, and effective stratedgy for making the internet your primary businss ally, to leverage the Internet for your business without wasting money or resources, and to establish a more permanent ...

DOWNLOAD NOW »

Author: Claudio Torres

Publisher: Independently Published

ISBN: 1728613434

Category: Business & Economics

Page: 154

View: 961

This book is a practical guide for your business use digital marketing, with seven straightforward steps to engage your customers, get new ones, increase your sales, and build a winning digital marketing strategy.Why read this book?We all use email, search on Google, visit websites, buy on online shops, and use social networks like Facebook, Twitter or LinkedIn. However, the Internet and digital technologies enter so quickly into our everyday lives that it is easy to forget an important fact: Our customers also use the Internet, smartphones and digital technologies. Maybe more than us.If you don ́t, you need to understand that consumers have taken it over. Social media, blogs, social networks, collaborative websites, apps, and games, have changed forever the way customers relate to companies, brands, and products.Consumers now have mobile devices and powerful search tools, which can find products, services, or show them where the nearest shops are. Blogs, podcasts, and YouTube videos have become the primary source of information for many people, especially those who like to talk about brands and products and comment on their experiences. Social networks have become a constant channel of communication between customers who mention details about what they buy, how they use it and what they thought of it. Also, it has never been easier to create an online shop. E-commerce has become so popular because any newly created company can compete on product and services sales against large commercial brands that have invested in well-located stores.The digital revolution can be a scary scenario for anyone who runs a business, and if you are struggling with its effects on your market, be aware of using it to your advantage. If you had not yet come to this point, wake up before it's too late.You need to make the most of the opportunities, created by the Internet and digital technologies. You need to be online to acquire new customers and grow your business. And meanwhile, you must work to avoid losing your current customers to new online competitors. For all these, I will show you a set of steps to fight back and put you in a winning position at the digital revolution. To leverage the Internet for your business without wasting money or resources, and to establish a more permanent competitive advantage, you need steps that lead you to a coherent, efficient, and effective strategy for making the Internet your primary business ally - today, tomorrow and forever., and that is the point of this book.This book shows you seven steps to use digital marketing to engage your customers, get new ones, increase your sales, and build a winning digital marketing strategy.

Digital Marketing Excellence

Planning, Optimizing and Integrating Online Marketing Dave Chaffey, PR Smith.
May 2016. ... Great practical guidelines and presentations on traditional database
marketing and online marketing using email and web personalization.

DOWNLOAD NOW »

Author: Dave Chaffey

Publisher: Routledge

ISBN: 9781317276722

Category: Business & Economics

Page: 660

View: 219

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Digital Marketing Strategy

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.

DOWNLOAD NOW »

Author: Simon Kingsnorth

Publisher: Kogan Page Publishers

ISBN: 9780749484231

Category: Business & Economics

Page: 384

View: 605

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.

Understanding Digital Marketing

This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry.

DOWNLOAD NOW »

Author: Damian Ryan

Publisher: Kogan Page Publishers

ISBN: 9781789666021

Category: Business & Economics

Page:

View: 729

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

Digital Marketing

This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices.

DOWNLOAD NOW »

Author: Alan Charlesworth

Publisher: Routledge

ISBN: 9781135048877

Category: Business & Economics

Page: 366

View: 874

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.

Building Digital Culture

Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing.

DOWNLOAD NOW »

Author: Daniel Rowles

Publisher: Kogan Page Publishers

ISBN: 9780749479664

Category: Business & Economics

Page: 264

View: 943

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertise on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Daniel Rowles and Thomas Brown combine more than 30 years of experience at the forefront of marketing and digital developments to help you to navigate from being a business that tolerates or acts digital, to one that truly is digital. Building Digital Culture is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, Barclays, The Metropolitan Police, RSA Insurance and many more.

Complete Digital Marketing Guide Book for SEO Social Media Brand awareness

Definitive & Hidden Secrets of Digital Marketing to grow your business
Publicancy ... [2] Prussakov, Evgenii (2007). "A Practical Guide to Affiliate
Marketing" (pp.16-17), 2007. ISBN 0-9791927-0-6. [3] ShashankSHEKHAR(2009
-06-29).

DOWNLOAD NOW »

Author: Publicancy

Publisher: Publicancy Ltd

ISBN: 9781706123958

Category: Business & Economics

Page: 354

View: 783

A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand.

Data Driven Marketing Content

This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.

DOWNLOAD NOW »

Author: Lee Wilson

Publisher: Emerald Group Publishing

ISBN: 9781789738179

Category: Business & Economics

Page: 192

View: 136

This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.

ENTREPRENEURSHIP IN INDEPENDENT MARKET RESEARCH STRATEGIC DIGITAL MARKETING

IN INDEPENDENT MARKET RESEARCH & STRATEGIC DIGITAL MARKETING
mail ( A practical guide to market research , digital marketing strategy business
development strategy and entrepreneurship in market research industry ) (A ...

DOWNLOAD NOW »

Author: Mirdul Amin Sarkar

Publisher: Evincepub publishing

ISBN: 9789390197989

Category: Business & Economics

Page: 257

View: 773

Entrepreneurship in Independent Market Research Strategic Digital Marketing: The book is a fountain of knowledge, packed out with all the information you need to start your independent market research and digital marketing journey. The book will not only guide you through the market research methodology but also give you the-state-of-the-art strategy in digital marketing, independent market research & entrepreneurship in Market research industry. The complementary online training program on Entrepreneurship in Independent Market Research" Strategic Digital Marketing will help you to grasp the key concepts and provide you with the skills required to excel in the market research industry. Furthermore, the book reveals- How COVID-19 pandemic will act as a catalyst for Entrepreneurship in Independent Market Research?, How the market research industry is going to online on post covid-19 pandemic world, How covid-19 is likely to give independent professionalism/ freelancing a major growth spurt, What will be the impact of COVID-19 in market research industry, What will be the post COVID-19 pandemic trends and future prospects of market research industry, What will be the impact of COVID-19 in market research industry, How to start entrepreneurship in market research industry, etc.

Digital Marketing

MAD (2007) How online display advertising influences search volumes, 4 June,
MAD Network (Marketing Week), Centaur ... Prussakov, E. (2011a) A practical
guide to affiliate marketing: quick reference for affiliate managers and merchants,
 ...

DOWNLOAD NOW »

Author: Dave Chaffey

Publisher: Pearson UK

ISBN: 9781292241623

Category: Internet marketing

Page: 545

View: 430

Social Media Strategy

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an integrated customer engagement strategy.

DOWNLOAD NOW »

Author: Julie Atherton

Publisher: Kogan Page

ISBN: 0749497076

Category:

Page: 264

View: 986

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an integrated customer engagement strategy.

Digital Marketing That Actually Works the Ultimate Guide

Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book?

DOWNLOAD NOW »

Author: Melissa Byers

Publisher: That Actually Works

ISBN: 0983028648

Category: Business & Economics

Page: 300

View: 268

Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Social Media Law for Business A Practical Guide for Using Facebook Twitter Google and Blogs Without Stepping on Legal Land Mines

Social Media Law for Business should become a ready reference for business
leaders and digital marketers.” —Mark Schaefer, bestselling author of Return on
Influence “As an instructor of digital marketing at Rutgers Business School, Glen
 ...

DOWNLOAD NOW »

Author: Glen Gilmore

Publisher: McGraw Hill Professional

ISBN: 9780071799614

Category: Law

Page: 272

View: 741

How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

My Digital Practice

This book is for all mental health, and other healthcare professionals struggling to grow their practice or looking to enhance and grow their practice with digital foundations.

DOWNLOAD NOW »

Author: Christopher Taylor

Publisher:

ISBN: 1732935300

Category:

Page: 175

View: 164

My Digital Practice is a short but powerful practical guide to help mental health professionals bring their practice into the digital world by learning to design digital marketing strategies, develop a website, enhance SEO management, to navigate social media, and learn the complex ethics of the digital world. This book is for all mental health, and other healthcare professionals struggling to grow their practice or looking to enhance and grow their practice with digital foundations.

Digital Business Strategy

That's why you need a sound strategy in place, and that is what this guide is going to equip you with. Buy this book NOW!

DOWNLOAD NOW »

Author: Aaron Claude Willard

Publisher:

ISBN: 9798628170021

Category:

Page: 102

View: 780

If you want to learn effective strategies in digital marketing keep reading: Description Did you Google something today? Or check your Facebook and Instagram newsfeed? Did you see the funny video that went viral? If you did any of these things, then you're inevitably a part of the digital world and so are your customers. Your brand is not about your company logo. It is not about advertising alone. It is not about corporate identity, either. Your brand is about passion, belonging, confidence, security, and action. A set of unique values that define your company, but your customers are not going to see all of that if you don't deliver your message effectively enough. That's where your digital strategy comes into play. Digital strategy or digital marketing is the promotion of products or brands via an electronic media. By using digital channels and methods, you can analyze your marketing campaigns to understand what is working and what isn't, typically in real time. A digital strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy. A digital strategy is often characterized by the application of new technologies to existing business activities. It also focuses on the enablement of new digital capabilities to businesses. A digital strategy can be formulated and implemented through a variety of different approaches, which is what you're going to uncover in this guide. Your strategy is going to turn your goals and vision into reality, and it is imperative that you get it right. All the marketing initiatives that were once carried out the traditional way now need to be transferred to the digital space because that's where the future is. Digital Business Strategy is going to take an insightful look at: - An in-depth look at digital marketing and why your businesses needs it -The job scope of a digital marketer and what's expected of them - How digital marketing works for businesses -The types of content you should be creating - Why a proper digital strategy in place is needed for your business -The budget and mistakes you need to avoid - An understanding of marketing automation and why your business needs it - The benefits of automation and the tools you should be investing in - Successful strategies to implement -Automation mistakes and how to avoid them For your business to thrive in the digital era, you need to identify the opportunities and/or challenges in a business where online assets can provide a solution. That's why you need a sound strategy in place, and that is what this guide is going to equip you with. Buy this book NOW!!!

Chasing The Insights

By the end of this book, my hope is that you have a new lease on your digital marketing life and that your new mantra becomes "We don't chase the wins, we chase the insights".

DOWNLOAD NOW »

Author: Vince Warnock

Publisher:

ISBN: 1075680530

Category:

Page: 268

View: 854

Without a doubt, the most common question I get asked by other digital marketers is "How the hell do we keep up"? Let's face it, technology and in particular digital marketing is moving so fast it almost seems impossible to be at the top of your game. Then, to add insult to injury, customer behaviour and expectations are also changing at pace. Simply put, in the world of digital marketing and internet marketing, it is getting harder and harder to win. But what if I told you there is a way for you to get ahead of the competition? What if I told you that bringing a simple tool into your digital marketing arsenal could create a way for you to get a steady stream of incremental gains in your search engine optimization, your social media marketing, your conversion rate optimization and even your content marketing efforts. Think of it as a way to get compound interest gains in all of your digital marketing channels. This tool will also give you a way for you to change your focus. A way for you to stop stressing about the wins and instead, to provide you with real insight into what works, what doesn't and how your customers think. The not so secret tool I am referencing is 'experimentation'. Most of us have a simplified version of it (such as A/B testing) already, but a true experimentation framework goes a lot deeper than just testing two different variables. It is a way for us to disrupt the market, our competitors and most importantly, disrupt ourselves. In this book, the simple goal is to give you three things: An easy to understand framework that you can implement. A guide to cultivating the mindset required to successfully embed a true experimentation approach and lastly, some practical experiments that you can start testing the second you put the book down. I have even enlisted some of the most talented digital marketers in the world to help pick out some of their recommended experiments. It is not often that you get the likes of Michael Brenner, Ciaran Rogers and Tim Pointer in the same book. By the end of this book, my hope is that you have a new lease on your digital marketing life and that your new mantra becomes "We don't chase the wins, we chase the insights".

The Pizza Guide to Digital Marketing

This book is rich with simple to advanced strategies from an awarded digital-agency owner, with practical examples of campaigns from start-ups to Fortune 500 companies.

DOWNLOAD NOW »

Author: Christian Farioli

Publisher:

ISBN: 0648505049

Category: Business & Economics

Page: 454

View: 611

This book is rich with simple to advanced strategies from an awarded digital-agency owner, with practical examples of campaigns from start-ups to Fortune 500 companies. Client list includes the likes of Armani, Bayer, Huawei, Burj Al Arab Jumeirah, Etisalat, to name a few. More than 5,000 marketers trained live in 4 continents using precisely the same methods described in this book and endorsed by more than 50 top executives. The only book that can show you the way to become a CDO (Chief Digital Officer) in 1 year. Christian Farioli is a Digital Marketing Institute lecturer and has spoken at more than 30 international conferences, including at GOOGLE and NASA. He holds 11 marketing certifications, 12 awards and is considered a reference point for digital marketing training globally. He has been in the industry since its early stages where he launched the first B2B Google Campaign in 2003 for Oracle. Since then he has been running a highly awarded Digital Agency of the Future which launched digital campaigns for a wide variety of industries including telco, banks, hospitality, real estate, health care, pharma and bluechip clients. Christian is the creator of the WALT$ System, the first future-proof digital strategy until 2030, a system as refined as him being "Made in Italy"

A Practical Guide to Digital Copyright Law

This updated edition includes significant legislative developments in the field, and there is extensive recent case law on the Police and Criminal Evidence Act 1984.

DOWNLOAD NOW »

Author: Patrícia Akester

Publisher:

ISBN: STANFORD:36105064229284

Category: Computer software

Page: 220

View: 303

Provides a comprehensive, practical guide to the current powers of entry, seizure and search in civil and criminal procedures. This updated edition includes significant legislative developments in the field, and there is extensive recent case law on the Police and Criminal Evidence Act 1984.

Digital Signal Processing A Practical Guide for Engineers and Scientists

Once you decide that a digital signal processor is right for your application, you
need a way to get started. Many manufacturers ... In other words, the organization
of this family is determined by marketing as well as technology. SHARC, EZ-KI T,
 ...

DOWNLOAD NOW »

Author: Steven Smith

Publisher: Elsevier

ISBN: 9780080477329

Category: Technology & Engineering

Page: 672

View: 213

In addition to its thorough coverage of DSP design and programming techniques, Smith also covers the operation and usage of DSP chips. He uses Analog Devices' popular DSP chip family as design examples. Covers all major DSP topics Full of insider information and shortcuts Basic techniques and algorithms explained without complex numbers

Digital Branding

Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected ...

DOWNLOAD NOW »

Author: Daniel Rowles

Publisher: Kogan Page Publishers

ISBN: 9780749481681

Category: Business & Economics

Page: 232

View: 895

Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.