Strategic Market Management

Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

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Author: David A. Aaker

Publisher: John Wiley & Sons

ISBN: 9780470689752

Category: Business & Economics

Page: 354

View: 185

The text is a European adaptation of our current US book:Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives ismotivated by the strategic challenges created by the dynamic natureof markets. The premise is that all traditional strategicmanagement tools either do not apply or need to be adapted to amore dynamic context. The unique aspects of the book are its inclusion of: A business strategy definition that includes product/marketscope, value proposition, and assets and competences. A structured strategic analysis including a detailed customer,competitor, market, and environmental analysis leading tounderstanding of market dynamics that is supported by a summaryflow diagram, a set of agendas to help start the process, and a setof planning forms. Concepts of strategic commitment, opportunism, and adaptabilityand how they can and should be blended together. Bases of a value proposition and strong brands. A strategywithout a compelling value proposition will not be market driven orsuccessful. Brand assets that will support a business strategy needto be developed. Creating synergetic marketing with silo organisations definedby products or countries. All organisations have multiple productsand markets and creating cooperation and communication instead ofcompetition and isolation is becoming an imperative. A global perspective is an essential aspect of this new edition.This reflects the lived experience of the student reader but alsotheir likely professional challenges. This is achieved by theextensive use of new examples and vignettes.

Strategic Market Management

I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University The Leading Authority–Now Revised!

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Author: David A. Aaker

Publisher: John Wiley & Sons Incorporated

ISBN: CORNELL:31924099133641

Category: Business & Economics

Page: 356

View: 447

“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University The Leading Authority–Now Revised! Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists. Highlights of this Seventh Edition include: Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics. New discussion questions, more than 65 in all, make the text an even more valuable classroom tool. New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more. An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.

Strategic Market Management

This edition's global perspective reflects the trend to integrate marketing throughout a company.

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Author: David A. Aaker

Publisher: John Wiley & Sons Incorporated

ISBN: PSU:000043908639

Category: Business & Economics

Page: 379

View: 343

Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company.

STRATEGIC MARKET MANAGEMENT 7TH ED

Market_Desc: · Business Professionals· MBA Students Special Features: · The most direct and comprehensive treatment of the role of marketing in a corporation's strategic decision making· Strong coverage of branding· Provides a ...

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Author: David A. Aaker

Publisher: John Wiley & Sons

ISBN: 8126516046

Category: Marketing

Page: 372

View: 813

Market_Desc: · Business Professionals· MBA Students Special Features: · The most direct and comprehensive treatment of the role of marketing in a corporation's strategic decision making· Strong coverage of branding· Provides a structure and methodology for analyzing the external environment· Emphasizes the importance of sustainable competitive advantages (SCAs) in a business About The Book: This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.

Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject.

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Author: Richard M.S. Wilson

Publisher: Routledge

ISBN: 9781136362521

Category: Business & Economics

Page: 888

View: 442

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Strategic Marketing Management The Framework 10th Edition

This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

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Author: Alexander Chernev

Publisher: Cerebellum Press

ISBN:

Category: Business & Economics

Page:

View: 826

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

Strategic Marketing Management Theory and Practice

This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

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Author: Alexander Chernev

Publisher:

ISBN: 1936572583

Category: Business & Economics

Page: 522

View: 184

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

Strategic Marketing Management

For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

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Author: Alexander Chernev

Publisher:

ISBN: 1936572001

Category: Business & Economics

Page: 220

View: 379

Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Strategic Market Management 10th Edition

Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers.

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Author: David A. Aaker

Publisher: Wiley Global Education

ISBN: 9781118805213

Category: Business & Economics

Page: 416

View: 382

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.

Strategic Marketing Management

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies.

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Author: Richard Malcolm Sano Wilson

Publisher:

ISBN: UOM:49015001388967

Category: Business & Economics

Page: 644

View: 602

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.

Strategic Marketing Management and Tactics in the Service Industry

Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best ...

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Author: Sood, Tulika

Publisher: IGI Global

ISBN: 9781522524762

Category: Business & Economics

Page: 393

View: 668

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Strategic Marketing Management in Asia

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how ...

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Author: Syed Saad Andaleeb

Publisher: Emerald Group Publishing

ISBN: 9781786357458

Category: Business & Economics

Page: 592

View: 625

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Strategic Market Management

How to Manage Market For Sustainable Profit and Growth This concise book is an attempt to answer this question by urging the business professionals to see and carry out the entire business from the perspective of customers.

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Author: Atindra Kumar Biswas

Publisher: Notion Press

ISBN: 9781948424431

Category: Education

Page: 350

View: 713

How to Manage Market For Sustainable Profit and Growth This concise book is an attempt to answer this question by urging the business professionals to see and carry out the entire business from the perspective of customers. The book provides step by step directions to business professionals how to find out the unmet or under-met jobs of customers; how to choose the market of interest and specific groups of customers for doing business with; how to create and deliver winning customer value proposition for these customers through innovation and suitable business models; how to navigate the business through product development, branding, sales, and distribution, under different kinds of market complexities including commoditization and globalization of markets, and provide seamless experience to the customers.. The book ends with recommending ways to manage customer loyalty and profitability, and steering the firm to the path of sustained profitable growth.

Strategic Marketing Management

Strategic Marketing Management goes straight to the heart of marketing, providing a logical approach for targeting and positioning products that is easy to implement and proven successful in today s marketplace.

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Author: Parry

Publisher: Tata McGraw-Hill Education

ISBN: 0070486883

Category:

Page:

View: 730

Strategic Marketing Management goes straight to the heart of marketing, providing a logical approach for targeting and positioning products that is easy to implement and proven successful in today s marketplace. A concise, focused guide written for executives and executives-in-training, it describes today s top tools for assessing market trends, making essential decisions to capitalize on those trends, and executing those decisions with authority and confidence.

Marketing Management and Strategy

This text brings managers the latest ideas on branding, marketing and strategic change.

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Author: Peter Doyle

Publisher: Pearson Education

ISBN: 0273693980

Category: Business & Economics

Page: 446

View: 119

This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.

CIM Coursebook 01 02 Strategic Marketing Management

The new edition of this text contains: .a firmly international perspective, and new emphasis on innovation and creativity, branding strategy, implementation and the evaluation of the marketing tools and techniques .new material to cover e ...

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Author: Helen Meek

Publisher: Routledge

ISBN: 0750653132

Category: Business & Economics

Page: 312

View: 384

'Strategic Marketing Management: Planning and Control 2001-2002' is a specifically tailored coursebook for students undertaking the Planning and Control module of the CIM Diploma. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: .a firmly international perspective, and new emphasis on innovation and creativity, branding strategy, implementation and the evaluation of the marketing tools and techniques .new material to cover e-marketing issues, market led orientation, the resource/asset based approach to internal analysis, innovation audits and product innovation, and the strategic alignment process .new and up to date examples and case studies to illustrate the theory .additional text references and website references .preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. completely NEW book by a new author team including John Ensor, CIM Senior Examiner for the Planning & Control module officially endorsed by the CIM approved by the CIM Chief Examiner

Strategic Marketing Management 8th Edition

This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.

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Author: Chernev, Alexander

Publisher: Cerebellum Press

ISBN: 9781936572281

Category: Business & Economics

Page: 284

View: 289

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

STRATEGIC MARKETING MAKING DECISIONS FOR STRATEGIC ADVANTAGE SECOND EDITION

This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing.

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Author: Sahaf, Musadiq A.

Publisher: PHI Learning Pvt. Ltd.

ISBN: 9789388028721

Category: Business & Economics

Page: 736

View: 499

This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)