The Birth of Korean Cool

In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the ...


Author: Euny Hong

Publisher: Simon and Schuster

ISBN: 9781471131059

Category: Social Science

Page: 288

View: 148

How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits? Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money? And just how does South Korea plan to use pop culture to beat America at its own game. Welcome to South Korea: The Brand. In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer. South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.

The Birth of Korean Cool

I've said this elsewhere, but it always surprises me when people describe Korea as cool, given that I spent most of my life hating being Korean.


Author: Euny Hong

Publisher: Picador

ISBN: 9781250045126

Category: Social Science

Page: 288

View: 532

A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter. As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology. Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock ‘n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.

The Power of Nunchi

'A must-read for anyone interested in the art of intuitively knowing what others feel.


Author: Euny Hong

Publisher: Random House

ISBN: 9781473567153

Category: Self-Help

Page: 240

View: 245

'A must-read for anyone interested in the art of intuitively knowing what others feel.' Haemin Sunim, author of The Things You Can See Only When You Slow Down and Love for Imperfect Things 'A lovely book to have in your home and your lives.' Chris Evans, Breakfast Show ___________________________ Nunchi (noon-chee): eye measure. The subtle art of gauging other people's thoughts, and feelings in order to build trust, harmony and connection. ___________________________ Why did she get promoted? Why does the party only start when he walks in? And why do they always catch the bartender’s eye? It sounds like they’re all experts in the art of nunchi, even if they don’t know it. Nunchi is the guiding principle of Korean life, but anyone can use it: it’s the art of reading a room, your way of understanding what other people are thinking and feeling, and using that to get ahead. Korean parents believe that teaching their children nunchi is as important as teaching them to cross the road safely. With great nunchi, it feels like the world is on your side. Without it, you might get hit by something you never saw coming. If you’re thinking ‘not another Eastern fad, Marie Kondo already made me throw half my clothes away’, don’t worry: it’s not a fad. Koreans have been using nunchi to overcome slings and arrows for over 5000 years. The great news is that anyone can hone their nunchi, immediately: all you need are your eyes and ears. In everything, from finding love to excelling at work, improving your nunchi will help you to open doors you never knew existed. Improve your nunchi, improve your life. ___________________________ 'Whip-smart, hilarious, and filled with eye-opening insights on every page.' Amy Chua, author of Battle Hymn of the Tiger Mother 'Beautifully written and filled with actionable advice . . . It really feels like having a superpower!' Héctor García, co-author of Ikigai: The Japanese Secret to a Long and Happy Life ‘Nunchi is the Korean superpower you need now’ Evening Standard ‘We could all help ourselves by practising the ancient art of Nunchi’ The Times

The Road to Multiculturalism in South Korea

... Daniel Tudor's A Geek in Korea: Discovering Asia's New Kingdom of Cool (2014) and Euny Hong's The Birth of Korean Cool (2014), as well as many articles, ...


Author: Timothy C. Lim

Publisher: Routledge

ISBN: 9781000289947

Category: Social Science

Page: 216

View: 578

This book aims to capture the complicated development of Korea from monoethnic to multicultural society, challenging the narrative of “ethnonational continuity” in Korea through a discursive institutional approach. At a time when immigration is changing the face of South Korea and an increasingly diverse society becomes empirical fact, this doesn’t necessarily mean that multiculturalism has been embraced as a normative, policy-based response to that fact. The approach here diverges from existing academic analyses, which tend to conclude that core institutions defining Korea’s immigration and nationality regimes—nd which, crucially, also reflect a basic and hitherto unyielding commitment to racial and ethnic homogeneity—ill remain largely unaffected by increasing diversity. Here, this title underscores the critical importance of “discursive agency” as a necessary corrective to still dominant power and interestbased arguments. In addition, “discursive agents” are found to play a central role in communicating, promoting, and helping to instill the ideas that create a basis for change on the road to remaking Korean society. The Road to Multiculturalism in South Korea will be of interest to students and scholars of Asian studies, immigration and migration studies, race and ethnic studies, as well as comparative politics broadly.

The Korean Wave from a Private Commodity to a Public Good

aesthetic resources has led the world to Korea's door, which is wide open. ... The Birth of Korean Cool: How One Nation is Conquering the World Through Pop ...


Author: Yeonhee Yoon, Kiwoong Yang

Publisher: 고려대학교출판문화원

ISBN: 9791191161427

Category: History


View: 198

The title of this book, The Korean Wave: from a Private Commodity to a Public Good, refers to the idea that the Korean Wave has now crossed its nation’s borders and become an international public good. Because the Korean Wave has so far surpassed its national borders to become a subject of global attention, we consider the Korean Wave through the lenses of power, interest, identity, politicization, and the “anti-Korean wave”. “In this context, we are proud to have supported the work that has led to this publication. We congratulate the editors on promoting a unique interdisciplinary perspective on popular culture and international relations, featuring contributions by both humanists and social scientists, and focusing on a hugely signifcant transcultural phenomenon - the Korean Wave - that originated in Asia yet spread across the globe. The questions of identity, interest, and power raised by this publication, based on a series of conferences held on our campus, are as signifcant as they are innovative. I hope you, the reader, will be inspired by this collection to pursue your own inquiries and further develop the study of Korean culture in global context.” - Michel Hockx, Director of Liu Institute for Asia and Asian Studies, University of Notre Dame

The Soft Power of the Korean Wave

Hong, E. (2014) The Birth of Korean Cool, New York: Picador. Horkheimer, M. and Adorno, T. (1997) Dialectic of Enlightenment, London: Verso.


Author: Youna Kim

Publisher: Routledge

ISBN: 9781000437522

Category: Social Science

Page: 252

View: 596

At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power. Focusing on the most recent phenomenon of Korean popular culture, this book considers the Korean Wave in the global digital age and addresses the social, cultural and political implications in their complexity within the contexts of global inequalities and uneven power structures. The collection brings together internationally renowned scholars and regional specialists to examine this historically significant, visibly growing, yet under-explored current phenomenon in the global digital age. Drawing on a wide range of perspectives from media and communications, cultural studies, sociology, history and anthropology, and including a series of case studies from Asia, the USA, Europe and the Middle East, it provides an empirically rich and theoretically stimulating tour of this area of study, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today. This collection is essential reading for students and scholars interested in Korean popular culture and in film, media, fandom and cultural industries more widely.

Routledge Handbook of Modern Korean History

Demick, B. (2009) Nothing to Envy: Ordinary Lives in North Korea. ... Hong, E. (2014) The Birth of Korean Cool: How One Nation Conquered the World Through ...


Author: Michael J Seth

Publisher: Routledge

ISBN: 9781317811480

Category: History

Page: 396

View: 593

Beginning in the mid-nineteenth century when Korea became entangled in the world of modern imperialism and the old social, economic and political order began to change; this handbook brings together cutting edge scholarship on major themes in Korean History. Contributions by experts in the field cover the Late Choson and Colonial periods, Korea’s partition and the diverging paths of North and South Korea. Topics covered include: The division of Korea Religion Competing imperialisms Economic change War and rebellions Nationalism Gender North Korea Under Kim Jong Il Global Korea The Handbook provides a stimulating introduction to the most important themes within the subject area, and is an invaluable reference work for any student and researcher of Korean History.

Soul Crushing

Nonetheless, with so much invested in creating the cool Korean brand, it does get noticed in America (read The Birth of Korean Cool by Euny Hong).


Author: Ed SJC Park

Publisher: Lulu Press, Inc

ISBN: 9781329865877

Category: Sports & Recreation


View: 140

Soul Crushing is a memoir of a man’s journey through an all-female roller derby league in Reno, Nevada, the reactions he gets, how he is treated, what he learns, and how it challenges and changes not only his perspective on women but the entire way he sees gender roles in society, gender identity, gender oppression, and many other gender issues. He also learns why women seem to be drawn to one of the most violent, dangerous, and brutal sports around. Roller derby is one of the fastest growing sports in the world with thousands of leagues, international league championships, and a World Cup. Long gone are the days of fake fights, scripted bouts, and theatrics. Even tutus and fishnet stockings are being replaced with sensible, more protective sportswear. While the reinvented sport of 2001 has been dominated by women, there has been growing participation of not only men but people of all gender identities. The book also contains many tips and advice for new skaters.

The Korean American Dream

Council of Korean Americans. ... Published in English by Young Korean Academy (Heung Sa Dahn) and online at www. ... The Birth of Korean Cool.


Author: James Flanigan

Publisher: University of Nevada Press

ISBN: 9781943859863

Category: Social Science

Page: 160

View: 217

Chairman Yang Ho Cho, head of Korean Air and Hanjin, talks of Los Angeles as a “microcosm of the United States—a land built of immigrants who want to do one thing: improve their lives.” In The Korean-American Dream, respected and distinguished business journalist James Flanigan uncovers the struggles and contributions of the people who have made Los Angeles the largest Korean city outside of Seoul. This intimate account illustrates how Korean immigrants have preserved their culture and history as well as adapted to the American culture of E Pluribus Unum, the radical promise of “out of many, one.” Flanigan shows how Los Angeles emerged as a capital of the Asia Pacific region. At less than 2 million, Korean Americans are a relatively small group compared to new Americans from China, the Philippines, and India. But with energy and drive, they are building landmarks in New York as well as L.A., lobbying for causes in Washington, founding businesses, heading universities and hospitals, and holding public office in all parts of the U.S. Flanigan’s compelling narrative told largely through personal interviews provides a front-row seat to the economic, business, and cultural developments of the Korean American Community. At a time of spirited debate about immigration, their energy and ambition serve as a ringing reminder of the promise of the American mosaic.

Historical Dictionary of the Republic of Korea

The Birth of Korean Cool: How One Nation Conquered the World through Pop Culture. London: Simon & Schuster, 2014. Howard, Keith.


Author: James E. Hoare

Publisher: Rowman & Littlefield Publishers

ISBN: 9781538119761

Category: History

Page: 872

View: 638

South Korea (Republic of Korea) is the more successful of the two Koreas in both economic and political terms. Even the Asian economic crisis of 1997–1998, which hit badly, was weathered successfully, and when the next crisis came along in 2007, South Korea coped better than many other countries. This economic strength, taken with the steady progress of democratization since 1987, indicates that when the peninsula is eventually reunified, as one day it probably will be, a new unified Korea will follow the South Korea model rather than that of North Korea. This fourth edition of Historical Dictionary of the Republic of Korea contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 700 cross-referenced entries on important personalities as well as aspects of the country’s politics, economy, foreign relations, religion, and culture. This book is an excellent resource for students, researchers, and anyone wanting to know more about the Republic of Korea.

CultureShock Korea

The Coldest Winter: America and the Korean War. New York: Hyperion, 2007. Hong, Euny. The Birth of Korean Cool: How One Nation Is Conquering the World ...


Author: John Bocskay

Publisher: Marshall Cavendish International Asia Pte Ltd

ISBN: 9789814779197

Category: Travel

Page: 310

View: 177

CultureShock! Korea is a compelling, elegantly-written and funny guide for anyone planning a stay in South Korea. Can you tell your bibimbap from your gimbap? Why is age such a big deal when addressing people? Do people really give bathroom tissue and laundry detergent at housewarming parties? What’s so appealing about noraebangs? When introduced to someone, do you shake hands, bow or do both? And why do Koreans cheer you on by exclaiming, “Fighting!”? Whether you’re in South Korea to do business, seek pleasure or find your inner Hallyu diva, if you are lucky enough to find yourself on this peninsula where stunning natural scenery meets hyper-modern cities, get the most out of your stay with this essential and fun-to-read guide.

Nationalism in Asia

Hong, Euny, The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture (Picador 2014). Ingulsrud, John and Kate Allen, ...


Author: Jeff Kingston

Publisher: John Wiley & Sons

ISBN: 9781118508176

Category: History

Page: 336

View: 251

Using a comparative, interdisciplinary approach, Nationalism in Asia analyzes currents of nationalism in five contemporary Asian societies: China, India, Indonesia, Japan, and South Korea. Explores the ways in which nationalism is expressed, embraced, challenged, and resisted in contemporary China, India, Indonesia, Japan, and South Korea using a comparative, interdisciplinary approach Provides an important trans-national and trans-regional analysis by looking at five countries that span Northeast, Southeast, and South Asia Features comparative analysis of identity politics, democracy, economic policy, nation branding, sports, shared trauma, memory and culture wars, territorial disputes, national security and minorities Offers an accessible, thematic narrative written for non-specialists, including a detailed and up-to-date bibliography Gives readers an in-depth understanding of the ramifications of nationalism in these countries for the future of Asia

A History of East Asia

The Japanese Lineage of Korea's 'Developmental State,'” in The ... E. Hong, The Birth of Korean Cool: How One Nation is Conquering the World through Pop ...


Author: Charles Holcombe

Publisher: Cambridge University Press

ISBN: 9781108107778

Category: History


View: 787

Charles Holcombe begins by asking the question 'what is East Asia?' In the modern age, many of the features that made the region - now defined as including China, Japan, Korea and Vietnam - distinct have been submerged by the effects of revolution, politics or globalization. Yet, as an ancient civilization, the region had both an historical and cultural coherence. This shared past is at the heart of this ambitious book, which traces the story of East Asia from the dawn of history to the twenty-first century. The second edition has been imaginatively revised and expanded to place emphasis on cross-cultural interactions and connections, both within East Asia and beyond, with new material on Vietnam and modern pop culture. The second edition also features a Chinese character list, additional maps and new illustrations.

Introducing East Asia

The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture. Picador Paper. Kang, Han. 2017. Human Acts, Translated by Deborah ...


Author: Carin Holroyd

Publisher: Routledge

ISBN: 9781317409922

Category: Political Science

Page: 230

View: 745

Introducing East Asia is an ideal textbook for those new to the study of one of the most exciting and important regions in the world. East Asia is a complex and culturally rich region, with the Chinese, Korean and Japanese civilizations among the oldest in the world. Over the past 50 years, Japan, South Korea, Taiwan and China have become economic powerhouses and leaders in the commercialization of science and technology. The countries are economically and culturally intertwined while at the same time burdened by a history of war and conflict. This textbook focuses on the historical and cultural roots of contemporary political and economic ascendency of East Asia and explores the degree to which East Asian cultures, values and history set up the region for 21st century global leadership. Features in this textbook include: • Chapters on each of the countries and special economic zones that make up the region. • Rich illustrations and timelines to guide the student visually. • Focused textboxes on key figures and events, useful as research assignment and revision materials. Providing undergraduate students with a solid introduction to East Asia, this textbook will be an essential reading for students of East Asian studies, global studies and international studies.

Popular Culture and the Transformation of Japan Korea Relations

Birth of Korean Cool: How one nation is conquering the world through popular culture. New York: Picador. Iwabuchi, Koichi. 2002.


Author: Rumi Sakamoto

Publisher: Routledge

ISBN: 9780429679889

Category: Social Science

Page: 214

View: 714

This book presents essays exploring the ways in which popular culture reflects and engenders ongoing changes in Japan–Korea relations. Through a broad temporal coverage from the colonial period to the contemporary, the book’s chapters analyse the often contradictory roles that popular culture has played in either promoting or impeding nationalisms, regional conflict and reconciliations between Japan and Korea. Its contributors link several key areas of interest in East Asian Studies, including conflicts over historical memories and cultural production, grassroots challenges to state ideology, and the consequences of digital technology in Japan and South Korea. Taking recent discourse on Japan and South Korea as popular cultural superpowers further, this book expands its focus from mainstream entertainment media to the lived experience of daily life, in which sentiments and perceptions of the "popular" are formed. It will be useful to students and scholars of Japanese and Korean studies, as well as film studies, media studies and cultural studies more widely.

Weaving Time 2015

The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture. New York: Picador, 2014. Hopkins, David. After Modern Art 1945–2000.


Author: Kyunghee Pyun


ISBN: 9781329540385



View: 669

The Least You Should Know About English Writing Skills

... paragraphs in an excerpt from the book The Birth of Korean Cool, by Euny Hong, about how recent social changes in South Korea are affecting the world.


Author: Paige Wilson

Publisher: Cengage Learning

ISBN: 9781337517478

Category: Education

Page: 336

View: 182

For decades, students have mastered the basics of writing with THE LEAST YOU SHOULD KNOW ABOUT ENGLISH: WRITING SKILLS. Uncomplicated explanations allow students to focus on fundamentals, reinforced by real-world samples, over 200 exercises, and instant feedback in all areas of writing. Parts One to Three clarify and provide practice in the essentials of word use, sentence structure, and punctuation. Part Four on writing covers all types of paragraphs and essays and fundamental reading-based writing skills in a brief, easy-to-follow way. Each numbered section includes concise explanations followed by lively exercises with answers in the back of the book so that students can instantly grasp and apply what they learn. Exercises from multiple disciplines broaden students' understanding and interest in science, art, history, film, literature, social studies, business, and the media. When the course ends, the book becomes a valuable reference to support students' future writing needs. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

K Pop Style

Korean American writer Euny Hong, author of the book The Birth of Korean Cool: ... recounts South Korea's rags-to-riches story and how it transitioned from ...


Author: Dianne Pineda-Kim

Publisher: Simon and Schuster

ISBN: 9781631584053

Category: Crafts & Hobbies

Page: 144

View: 333

Everything About the Fashion and Style of Korean Pop Music Step up and join the K-Pop revolution now! K-Pop, Korea’s infectious and high-energy pop music scene, features fashionable and talented singers and eye-popping visuals. Now you too can learn to dress and style yourself just like the top K-pop artists you love! In this beautiful, photo-filled book, you can read about the influence and inspiration behind a variety of K-Pop artists’ clothing and makeup styles from both their street styles and their most popular music videos and concert tours. Study the full-color photos to get the look and street styles of your favorite K-Pop solo artists and groups, both female and male, including: BTS G-Dragon (GD) Rain Jessica Jung EXO CL (Chaerin Lee) BLACKPINK Red Velvet TWICE And MANY More!! With K-POP Style, you’ll discover how to achieve the best outfits and makeup styles of your favorite K-Pop performers and turn heads wherever you go!

Routledge Handbook of Food in Asia

Hong, E. (2014), The Birth of Korean Cool: How One Nation Is Conquering the World ... Meok-Bang Trend in South Korea Turns Binge Eating into Spectator Sport ...


Author: Cecilia Leong-Salobir

Publisher: Routledge

ISBN: 9781317209379

Category: Social Science

Page: 342

View: 709

Throwing new light on how colonisation and globalization have affected the food practices of different communities in Asia, the Routledge Handbook of Food in Asia explores the changes and variations in the region’s dishes, meals and ways of eating. By demonstrating the different methodologies and theoretical approaches employed by scholars, the contributions discuss everyday food practices in Asian cultures and provide a fascinating coverage of less common phenomenon, such as the practice of wood eating and the evolution of pufferfish eating in Japan. In doing so, the handbook not only covers a wide geographical area, including Japan, Indonesia, Vietnam, Singapore, India, China, South Korea and Malaysia, but also examines the Asian diasporic communities in Canada, the United States and Australia through five key themes: Food, Identity and Diasporic Communities Food Rites and Rituals Food and the Media Food and Health Food and State Matters. Interdisciplinary in nature, this handbook is a useful reference guide for students and scholars of anthropology, sociology and world history, in addition to food history, cultural studies and Asian studies in general.

From Traders to Innovators

Hong, E. The Birth of Korean Cool: How One Nation is Conquering the World through Pop Culture. New York: Picador, 2014. Inkeles, A. What Is Sociology?


Author: Goh Chor Boon

Publisher: Flipside Digital Content Company Inc.

ISBN: 9789814762786

Category: Business & Economics


View: 306

Today, more than ever, the state of a country's science and technology is a critical factor for economic competitiveness and long-term growth. This book traces the development of science and technology policies and initiatives in Singapore since 1965. Developed as a trading entrepot by the British, science and technology were never strongly emphasized, right up to the 1970s. However, the need to stay ahead of economic competitiveness motivated the Singapore Government to initiate its national science and technology policy from the 1980s-moving Singapore from a low-skilled, low-technology economy to a high-skilled, high-technology one. Today, the drive for Singapore to become a hotbed for technological start-ups and R&D activities, supported by strong government funding and cutting-edge facilities, seems promising. Are the aspirations of nurturing a Silicon Valley-type culture in Singapore achievable? Are pragmatic, risk-averse Singaporeans ready for the mindset change? Can a nation of traders and service-brokers become a nation of technological innovators and entrepreneurs? This book attempts to provide the answers.