Twitter for Good

Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.

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Author: Claire Diaz-Ortiz

Publisher: John Wiley & Sons

ISBN: 9781118120859

Category: Business & Economics

Page: 224

View: 342

Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

Twitter for Good

60 Twitter for Good around the world by regularly tweeting about project updates and events and promoting their supporters' events and initiatives.

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Author: Claire Diaz-Ortiz

Publisher: John Wiley & Sons

ISBN: 9781118061930

Category: Business & Economics

Page: 224

View: 629

Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

Twitter For Dummies

This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business.

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Author: Laura Fitton

Publisher: John Wiley & Sons

ISBN: 9781118954836

Category: Computers

Page: 312

View: 985

A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter

Politics and the Twitter Revolution

Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public by John H. Parmelee and Shannon L. Bichard is the first comprehensive examination of how Twitter is used politically.

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Author: John H. Parmelee

Publisher: Lexington Books

ISBN: 9780739165003

Category: Computers

Page: 247

View: 867

Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public, by John H. Parmelee and Shannon L. Bichard, is the first comprehensive examination of political Twitter use. Multiple methods and theories reveal why political leaders are followed, the persuasive power of political tweets, Twitter's effects on political polarization, and the significance of Twitter as a political innovation. Parmelee and Bichard's findings show Twitter has caused major changes in how people engage politically. Leaders' tweets are quite influential on followers despite followers and leaders having different expectations of how to use Twitter.

Army Twitter

This is a guide for BTS's fans on Twitter that have small accounts.

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Author: Gautam Jain

Publisher:

ISBN: 1710749571

Category:

Page: 62

View: 329

This is a guide for BTS's fans on Twitter that have small accounts. It describes the good things that happen to an army everyday. It is about friendship, self love, good deeds, the music industry, and why not? Studying. It also portrays the bad side, but with helpful guidelines on how to identify unnecessary drama and how to avoid it. The ugliness is widespread through twitter, regardless of the objective of your account. This chapter explains different types of bigotry the fandom endures . Being an ARMY means that you are not alone, and you can rely on the collective wisdom. In the end, it will show you how to navigate twitterverse as a small account and how to handle some situations maturely.

The Psychology of Social Networking Vol 1

Of the students, 19 students stated they used Twitter for communication during the study. Furthermore, 28 of the students viewed Twitter as a good ...

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Author: Giuseppe Riva

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 9783110473780

Category: Psychology

Page: 232

View: 261

Using a novel approach to consider the available literature and research, this book focuses on the psychology of social media based on the assumption that the experience of being in a social media has an impact on both our identity and social relationships. In order to ‘be online’, an individual has to create an online presence – they have to share information about themselves online. This online self is presented in different ways, with diverse goals and aims in order to engage in different social media activities and to achieve desired outcomes. Whilst this may not be a real physical presence, that physicality is becoming increasingly replicated through photos, video, and ever-evolving ways of defining and describing the self online. Moreover, individuals are using both PC-based and mobile-based social media as well as increasingly making use of photo and video editing tools to carefully craft and manipulate their online self. This book therefore explores current debates in Cyberpsychology, drawing on the most up-to-date theories and research to explore four main aspects of the social media experience (communication, identity, presence and relationships). In doing so, it considers the interplay of different areas of psychological research with current technological and security insight into how individuals create, manipulate and maintain their online identity and relationships. The social media are therefore at the core of every chapter, with the common thread throughout being the very unique approach to considering diverse and varied online behaviours that may not have been thus far considered from this perspective. It covers a broad range of both positive and negative behaviours that have now become integrated into the daily lives of many westernised country’s Internet users, giving it an appeal to both scholarly and industry readers alike.

63 Easy Twitter Marketing Tips for Business Success

This Twitter for business guide is broken down into 8 easy tips sections: - Tips on the Basics of Twitter (Getting Started) - Tips for Establishing Your Twitter Marketing Plan - Tips for Getting Twitter Followers - Tips for Promoting Your ...

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Author: Louise Gaillard

Publisher: CreateSpace

ISBN: 1499771746

Category: Business & Economics

Page: 120

View: 717

This Twitter for business guide is broken down into 8 easy tips sections: - Tips on the Basics of Twitter (Getting Started) - Tips for Establishing Your Twitter Marketing Plan - Tips for Getting Twitter Followers - Tips for Promoting Your Business on Twitter - Tips for Attracting the Attention of Your Followers - Tips for Getting People to Interact With You on Twitter - Tips for Optimizing Your Website or Blog Experience For Twitter - Tips for Avoiding Issues on Twitter Here are just a few examples of the tips you'll read in this book: Tip # 19 Tweet 3 Really Good Messages before You Follow New People Tip # 27 Quote Retweets Instead of Just Retweeting Tip # 29 Find and Use "Underground" Hashtags Tip # 34 Getting Clicks to Your Website Tip # 44 Keep Your Tweets as Short as Possible (There's a really good reason for this) Read the book to learn more about each tip and how it can help you achieve Twitter success for your business. This guide is for business users who are just getting started out and are looking for "Twitter for dummies" basic advice to build up their platform. It's also for more experienced users who aren't getting the followers, interaction and website or blog clicks that they desire. 63 Easy Twitter Marketing Tips for Business Success talks to you like the intelligent, savvy business owner or entrepreneur that you are with simple, easy-to-follow tips that you can implement starting today. Here's more of what you'll learn from this handy "Twitter for business" book: - how to get quality, targeted followers who are more likely to purchase your products and services - how to get followers to interact with you and click to your website to browse your products and services - a "Tweeting Action Plan" to boost your Twitter account in 60 days - how to grow your Twitter account with up to 1,000 targeted, engaged new followers in 60 days by investing about 30 minutes per day

Discourse of Twitter and Social Media

and affect: I feel really good, finally reached the 1,000 followers who wanted both!! or appreciation: Got to have 4some best friend time tonight, ...

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Author: Michele Zappavigna

Publisher: A&C Black

ISBN: 9781441138712

Category: Language Arts & Disciplines

Page: 240

View: 853

Social media such as microblogging services and social networking sites are changing the way people interact online and search for information and opinions. This book investigates linguistic patterns in electronic discourse,looking at online evaluative language, Internet slang, memes and ambient affiliation using a large Twitter corpus (over 100 million tweets) alongside specialized case studies. The author argues that we are currently witnessing a cultural movement from online conversation to what can be termed 'searchable talk' - online talk where people affiliate by making their discourse findable (for example, via metadata such as Twitter hashtags) by others holding similar interests. This cutting edge text will be of interest to all scholars and students dealing with electronically mediated discourse.

Foxglove or The Quaker s will an opera

Some good spec ' , I'll be bound ; perhaps looking for a rich wife . I wish I had a wife . ... Good heavens ! Miss Twitter ; what's the matter ?

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Author: Charles Dyall

Publisher:

ISBN: OXFORD:590323291

Category:

Page:

View: 228

All a Twitter

You name it, Tee Morris answers it–and shows you exactly how to do it, step-by-step, in plain English. No experience? Looking for something new to do with your Tweets? No problem: this is the Twitter book for everyone!

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Author: Tee Morris

Publisher: Que Publishing

ISBN: 9780768694147

Category: Computers

Page: 312

View: 658

Make Twitter work for you–right now! Twitter! Everyone’s talking about it. Its membership grew over 700% in just one year! Now, learn how to make the most of Twitter–in your personal life, your business, everywhere! All a Twitter delivers quick, smart answers to the questions everyone’s asking about Twitter: What’s it about? What’s it good for? Is it worth your time? How do you get started? Where can you find great Twitter feeds to follow? How can you build a worldwide audience for your own Tweets? You name it, Tee Morris answers it–and shows you exactly how to do it, step-by-step, in plain English. No experience? Looking for something new to do with your Tweets? No problem: this is the Twitter book for everyone! Covers all this, and more… • Setting up your Twitter account and getting started in minutes • Creating great Tweets: making the most of the 140 characters Twitter gives you • Using Twitter to make connections, exchange great ideas, and uncover hard-to-find resources • Building a Twitter audience–and using it to build your business • Tweeting to recruit, promote, and coordinate volunteer organizations • Mastering Twitter etiquette and avoiding beginner mistakes • Swapping Tweets on your browser, on your desktop, and on your phone! • Finding tools that make Twitter even more efficient • And much more… informit.com/que allatwitterbook.com

The Twitter Book

Provides information on using the social networking site Twitter.

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Author: Tim O'Reilly

Publisher: "O'Reilly Media, Inc."

ISBN: 9781449314200

Category: Computers

Page: 248

View: 444

Provides information on using the social networking site Twitter.

Twitter Power 3 0

It has to be a good picture, too, one that portrays you as both professional and personable—exactly what your tweets should do. Remember, though, that the ...

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Author: Joel Comm

Publisher: John Wiley & Sons

ISBN: 9781119050117

Category: Business & Economics

Page: 214

View: 974

Tweet your company to the top of the market with a tailoredapproach to Twitter Twitter Power 3.0 is the newly updated guide that showssmart businesses and entrepreneurs how to use Twitter to theiradvantage. This book is the best business leader's guide toTwitter, with the most up to date information on trends in socialmedia, branding, and competitive research. Readers will learn thatviral content doesn't happen by accident, why videos and photos arecrucial to engagement, and how to measure the success of a Twitterstrategy using specific and accurate metrics. This new editioncontains brand new case studies, user profiles, features, andimages, helping readers create a stronger overall Twitter strategywhether they're already engaged or just wondering if Twitter'simportant for their business future. Tip: it most definitely isimportant! Twitter has grown up. It's now a public company, worth over $30billion, and it means business. Twitter has changed over time, butremains a crucial tool for business branding and a key place toengage with customers and build long-term client relationships.This book demonstrates how Twitter can play an important role inbusiness growth, 140 characters at a time. Understand how Twitter differs from other social mediaplatforms Build a savvy Twitter strategy as part of a broader socialmedia plan Create viral content that effortlessly spreads your message andgains you huge numbers of followers Learn which metrics matter, and how to measure and trackthem Firms need to understand how Twitter is a vital element in anysocial media marketing, and craft strategies specific to each.Twitter Power 3.0 is the complete guide to Twitter forbusiness, with the latest information, proven techniques, andexpert advice.

Proceedings of the First International Conference on Intelligent Computing and Communication

This makes twitter a good source for timely information. Twitter uses the following concept “when you need to know what's going on-in your town or across ...

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Author: Jyotsna Kumar Mandal

Publisher: Springer

ISBN: 9789811020353

Category: Computers

Page: 707

View: 147

The book covers a wide range of topics in Computer Science and Information Technology including swarm intelligence, artificial intelligence, evolutionary algorithms, and bio-inspired algorithms. It is a collection of papers presented at the First International Conference on Intelligent Computing and Communication (ICIC2) 2016. The prime areas of the conference are Intelligent Computing, Intelligent Communication, Bio-informatics, Geo-informatics, Algorithm, Graphics and Image Processing, Graph Labeling, Web Security, Privacy and e-Commerce, Computational Geometry, Service Orient Architecture, and Data Engineering.

Politics and the Twitter Revolution

How Tweets Influence the Relationship between Political Leaders and the ... but the real reason I do so is just to have a good laugh from time to time.

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Author: John H. Parmelee

Publisher: Lexington Books

ISBN: 9780739165027

Category: Social Science

Page: 282

View: 233

Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public, by John H. Parmelee and Shannon L. Bichard, is the first comprehensive examination of how Twitter is used politically. Surveys and in-depth interviews with political Twitter users answer several important questions, including: Who follows the political leaders on Twitter, and why? How persuasive are political tweets? Is political Twitter use good for democracy? These and other questions are answered from theoretical perspectives, such as uses and gratifications, word-of-mouth communication, selective exposure, innovation characteristics, and the continuity-discontinuity framework. In addition, content analysis and frame analysis illustrate how political leaders' tweets frame their policies and personalities. The findings in Politics and the Twitter Revolution show Twitter to be surprisingly influential on political discourse. Twitter has caused major changes in how people engage politically. Followers regularly take actions that are requested in leaders' tweets, and, in many cases, leaders' tweets shape followers' political views more than friends and family. Other findings raise concerns. For some, Twitter use contributes to political polarization, and there is frequently a disconnect between what followers expect from leaders on Twitter and what those leaders are giving them.

Design Your Day

Learn how to: Decide the right goals for you Create workable strategies for reaching them Harness time for maximum efficiency Whether you want to finish a project, lose weight, or read 200 books a year, Design Your Day is an all-in-one ...

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Author: Claire Diaz-Ortiz

Publisher: Moody Publishers

ISBN: 9780802493125

Category: Self-Help

Page: 144

View: 480

"There are a lot of books about goal setting. This one is special." — Scott Warner, CEO, Gigg When it comes to productivity, hard work is half the battle. The first half—the crucial half—is planning well. The DO LESS method is a simple way to achieve your goals more often, in less time, and with greater peace of mind. Learn how to: Decide the right goals for you Create workable strategies for reaching them Harness time for maximum efficiency From the big-picture down to the details, Claire Diaz-Ortiz walks you through every step of setting and achieving smart goals. She helps you brainstorm goals, choose the best ones, and adjust them to make them realistic. Then she helps you strategize how to reach them, day-by-day, year-by-year. Whether you want to finish a house project, lose weight, or write a book, Design Your Day—by someone who read 150 books while caring for an infant—is an all-in-one guide to smart productivity. Use Claire’s tricks and tools and you’ll be amazed at what you can do in a day, let alone a lifetime.

Twitter for charities non profits and the voluntary sector

The book is the ideal tool for people who don’t do social network sites. After reading the book I have decided to deactivate my initial attempts and follow the books direction.

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Author: Jeremy Webb and Jim Byrne

Publisher: Echo eBooks Limited

ISBN: 9780956921314

Category: Business & Economics

Page:

View: 898

Twitter has literally helped change the world. This book will help you discover what makes Twitter so powerful and useful for charities, non profit and voluntary organisations. You'll quickly learn the mechanics of Twitter then be introduced to advanced tips, tricks and tools that will help you grow a large and dedicated following on Twitter. You'll read about real examples of third sector organisations successfully using Twitter, and how it's far more than a broadcast medium. Buy this book, (read it) and become a social media ninja for good. Don't just take our word for it... Twitter is a phenomena. It's new and fast evolving - launched as a tool with no plan it quickly emerged as THE microblog platform on the web. BUT it is vast and quickly changing - this guide offers an easy way in to twitter, to maximise returns and to avoid the time-suck that poor social media is. Hat's off to Jeremy & Jim for making it accessible and clear. Like a snow flake in an avalanche or a drinking from a fire hydrant it is easy to be overwhelmed by Twitter - but this book is clear about how to increase your signal to noise ratio, how to engage effectively and above all - how to get returns for your messaging so you are effective tweeter and not just a twit. ~ @Tom_Alcott, Tom Alcott, The Social Network Company. As newcomers to tweeting ourselves at SAIF, but already with 545 followers (yah!), this book provides crucial advice on how to make the most of the Twitter phenomenon. And although we try our best, quite frankly, we still have a lot to learn which is where Jim’s book comes in. ~ @saifscotland, Susan Burn, SAIF Project Officer. Jim and Jeremy have produced an indispensable guide to getting started with, using and getting the most from Twitter. As well as covering the basics of Twitter - how to create an account, how to set-up your profile to maximum effect and how/when/what to tweet - the manual provides a trove of hints, power tips and links to resources that will benefit any Twitter user. ~ @dancham, Dan Champion, Champion Internet. "I wish I had read this before I decided to make an account on twitter, it would have been so much easier to understand. The book is the ideal tool for people who don’t do social network sites. After reading the book I have decided to deactivate my initial attempts and follow the books direction. I never thought Twitter was such a powerful tool for charities and voluntary groups, the way you have explained the power and how charities can benefit from it is brilliant. I have many spent hours ploughing through funding searches, trusts and donors when all the time the very thing I was afraid of had all the answers and contacts. Jim thanks from converting the unconverted." ~ @BdaaTerry, Terry Moseley British Disabled Angling Association Now I finally 'get' Twitter.This comprehensive yet readable guide is a must-read for anyone wanting to market anything using the medium of the 'Twittersphere'. ~ @mrjtrading, Mick Wood, Web Hosting & Design for Christians I can recommend this excellent guide having read through it myself. The guide is thorough and I am sure even seasoned tweeters will find interesting tips by reading it." ~ @eleanor_ila, Eleanor Lisney, Independent Living Aids and Equipment

Twitter Marketing

Twitter and Facebook marketing tend to be the two marketing approaches that people first think of. These are fine social networks, but the social media marketing strategy for your business should be chosen with a degree of savvy.

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Author: Alex Genadinik

Publisher:

ISBN: OCLC:1137387768

Category:

Page:

View: 619

Twitter marketing fundamentals and many advanced strategies that professional marketers use to promote their business on Twitter. These strategies will get you more followers, retweets, engagement, and people clicking on whatever you are promoting. In this course you will also learn how use Twitter to network with your peers, and even celebrities in your business niche. You will also learn many Twitter marketing fundamentals such as good practices for how to tweet, set up a professional profile, use hashtags to amplify the reach of your tweets, and much more. Who The Course Is For If almost no one is clicking on things you post in your Tweets, or you have no idea how to get the most out of Twitter to promote your business, this course is for you. This course is also for long-time Twitter users who want to take their Twitter marketing to a new level. After taking the course, you should be comfortable using Twitter to promote your business, and be able to grow your Twitter following and effectively promote your business on Twitter. Why I Made This Twitter Marketing Course Most people struggle with social media marketing. Twitter and Facebook marketing tend to be the two marketing approaches that people first think of. These are fine social networks, but the social media marketing strategy for your business should be chosen with a degree of savvy. In this course, what I hoped to do is to make it clear for you what you will be able to accomplish with Twitter marketing and how to go about accomplishing. Once you are done with the course, I think you will be very comfortable deciding when and how to use Twitter for your marketing efforts. Who is the target audience? Marketing professionals Online entrepreneurs People who want to understand how to do social media marketing People who need to promote their business.

Social Media

Additionally, Twitter is a good source for discovering what reporters care about in their own lives. Finally, always retweet or tweet about a story that ...

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Author: Regina Luttrell

Publisher: Rowman & Littlefield

ISBN: 9781442265257

Category: Language Arts & Disciplines

Page: 224

View: 310

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Social Computing Behavioral Cultural Modeling and Prediction

In summary, our work is of good value to both research community and industrial ... Paul, S.A., Hong, L., Chi, E.H.: Is twitter a good place for asking ...

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Author: Nitin Agarwal

Publisher: Springer

ISBN: 9783319162683

Category: Computers

Page: 472

View: 581

This book constitutes the refereed proceedings of the 8th International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction, SBP 2015, held in Washington, DC, USA, in March/April 2015. The 24 full papers presented together with 36 poster papers were carefully reviewed and selected from 118 submissions. The goal of the conference was to advance our understanding of human behavior through the development and application of mathematical, computational, statistical, simulation, predictive and other models that provide fundamental insights into factors contributing to human socio-cultural dynamics. The topical areas addressed by the papers are social and behavioral sciences, health sciences, engineering, computer and information science.

Twitter For Dummies

Twitter is the fastest-growing of the social networking tools; this book gets you up to speed on the basics as well as how Twitter can enrich your life and boost your business Explains how to sign up, find friends and people you want to ...

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Author: Laura Fitton

Publisher: John Wiley & Sons

ISBN: 9780470909478

Category: Computers

Page: 312

View: 839

A fully updated guide to the how and why of using Twitter The fastest-growing social network utility sports new features, and they’re all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and this book shows you how to join them and why you should. You’ll learn the nuts and bolts of using Twitter, how to make good connections, and how it can benefit your life and your business. Twitter is the fastest-growing of the social networking tools; this book gets you up to speed on the basics as well as how Twitter can enrich your life and boost your business Explains how to sign up, find friends and people you want to follow, make the most of shortcuts, use popular Twitter tools, and Twitter on the go Discusses how Twitter can be used for business, fundraising, and maintaining contact with people who share common goals With complete information about all the latest Twitter enhancements, Twitter For Dummies, 2nd Edition will help you get the most from this popular social networking tool.