Writing for the Design Mind

Writing well is a skill, like any other, and with this book you can learn to do it with confidence. //Winner in the 50 Books | 50 Covers award 2019 from the AIGA//

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Author: Natalia Ilyin

Publisher: Bloomsbury Publishing

ISBN: 9781350034990

Category: Design

Page: 200

View: 435

"Becoming a designer takes a huge amount of time and education. With so many skills to learn, many people never get the chance to master the one skill that can give them a real advantage in business or academia: They never learn to write well.” In Writing for the Design Mind author, designer and educator Natalia Ilyin offers clear, concise, and humorous writing tips, techniques and strategies to people who have spent their lives mastering design rather than learning to write. Ilyin's book helps designers approach writing in the same ways they approach designing – teaching skills and methods through encouragement, practical exercises and visual advice. Writing well is a skill, like any other, and with this book you can learn to do it with confidence. //Winner in the 50 Books | 50 Covers award 2019 from the AIGA//

Writing for the Design Mind

you can at your spelling and said that you'd better stick to drawing because you couldn't write your way out of a paper ... You stuck to design and never looked over the big fence separating writing from designing, until now.1 I'm glad ...

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Author: Natalia Ilyin

Publisher: Bloomsbury Publishing

ISBN: 9781350034983

Category: Design

Page: 200

View: 869

"Becoming a designer takes a huge amount of time and education. With so many skills to learn, many people never get the chance to master the one skill that can give them a real advantage in business or academia: They never learn to write well.” In Writing for the Design Mind author, designer and educator Natalia Ilyin offers clear, concise, and humorous writing tips, techniques and strategies to people who have spent their lives mastering design rather than learning to write. Ilyin's book helps designers approach writing in the same ways they approach designing – teaching skills and methods through encouragement, practical exercises and visual advice. Writing well is a skill, like any other, and with this book you can learn to do it with confidence. //Winner in the 50 Books | 50 Covers award 2019 from the AIGA//

Writing and Research for Graphic Designers

"30 professionals give practical advice"--Cover.

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Author: Steven Heller

Publisher: Rockport Pub

ISBN: 9781592538041

Category: Design

Page: 176

View: 418

"This is the first handbook for those designers who write and those writers who design. ... Some of the features are: Introduction to various forms of writing and research: trade journalism, scholarly discourse, criticism, general journalism, and business-to-business capability communications. How images can be visualized through words. How to express, analyze, and report on the issues and news of design practice. Turning information into strategic assets. Using library, online, primary and secondary sources, and more. Writing for magazines, blogs, papers, lectures, journals, books--and even press releases. How design, typography, and illustration supports writing."--Back cover.

Design Culture

Over 80 essays, interviews, and symposia examine the role of design in contemporary culture, exploring the influence of design on almost every facet of life.

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Author: American Institute of Graphic Arts

Publisher: Allworth Press

ISBN: UOM:39015045625640

Category: Art

Page: 303

View: 542

Over 80 essays, interviews, and symposia examine the role of design in contemporary culture, exploring the influence of design on almost every facet of life.

Designing Delivering Cost effective Training

lett brain whole brain brainweb non - rigid thought trails right brain hurricane writing nonlinear Ban Anne Arlan fast ... She Mapping uses terms the two hemispheres " sign mind " and " design mind " and defines them as follows : “ Sign ...

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Author: Jack Gordon

Publisher: Lakewoods Publications

ISBN: PSU:000017308748

Category: Employees

Page: 782

View: 145

Writing Design Fiction

This elevation of ontological design to a 'condition of worlding' is not a matter of general will or ... The notion that the mind can constitute life independent of the body and the senses invites criticism on multiple levels, ...

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Author: Tony Fry

Publisher: Bloomsbury Publishing

ISBN: 9781350217317

Category: Architecture

Page: 208

View: 156

Written by leading design philosopher Tony Fry, Writing Design Fiction: Relocating a City in Crisis is both an introduction to the power of “design fiction” in the design process, and a novella-length work of fiction in itself-telling the dramatic story of the relocation of the City of Harshon. Set in the near future, Harshon, a delta city, is facing environmental catastrophe due to rising sea levels-consequently, a decision is made to relocate the entire city inland. A diverse cast of voices-including an architect, a journalist, an economist, a construction worker, and residents-narrate the extraordinary challenges and complexities which follow. This work presents a real-world scenario which, in coming decades, will face many of the world's cities. The fictional format provides a novel way of exploring the very serious inherent technical, social, political, economic and cultural challenges. The story provides a rehearsal of the design challenges which are likely to face architects, planners, and designers in an uncertain global future. “Design fiction” is a fast-growing area within design and architecture, increasingly deployed as a serious methodology by designers as a tool in scenario planning. Writing Design Fiction takes the practice to a higher level conceptually and theoretically, but also practically. The book is divided into four parts, with the fictional narrative bookended by further critical analysis. Part One shows how a critique of existing modes of design fiction can lead to more grounded and critical thinking and practice. Part Three critically reflects on the narrative, while Part Four presents the practical application of the second order design fiction approach. This book demonstrates the value of a more developed mode of design fiction to students, professional designers and architects across the breadth of design practices, as well as to other disciplines interested in the future of cities.

Writing the Natural Way

As noted in chapter 1 , the Sign mind's use of language is largely explanatory whereas the Design mind's use of language is largely evocative . The former pigeonholes , conceptualizes , discriminates , analyzes , defines , constricts ...

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Author: Gabriele L. Rico

Publisher: TarcherPerigee

ISBN: UOM:39076002587090

Category: Language Arts & Disciplines

Page: 292

View: 644

Presents a series of step-by-step exercises and examples to help writers develop their language skills and stimulate creativity, intuition, and imagination.

Creative Workshop

Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you.

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Author: David Sherwin

Publisher: HOW Books

ISBN: 9781600617973

Category: Design

Page: 256

View: 188

Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within these pages, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate. Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

Viewpoints

In Writing the Natural Way , Gabriele Rico claims that we have two minds , our “ Design mind " and our " Sign mind . " Most of us have learned to write through our Sign mind , the part of the brain that deals with rules and logic .

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Author: W. Royce Adams

Publisher:

ISBN: 0618042598

Category: College readers

Page: 460

View: 867

Becoming a Design Entrepreneur

Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face.

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Author: Lita Talarico

Publisher: Simon and Schuster

ISBN: 9781621535140

Category: Design

Page: 208

View: 796

Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include: •Methods for launching a venture into the market •Tips on presentation, pitch and public relations •How to legally protect intellectual property •Ways to do effective research, and crowd source •How to benefit from social media •Sources for funding and investment and incubators •Case studies from successful and startup entrepreneurs. The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.